Crafting a brand story that connects and converts at events can feel overwhelming. From defining your core message to ensuring every team member communicates it consistently, where do you even begin? Without a clear story and unified strategy, your brand risks getting lost in the noise of the event floor—or worse, missing valuable opportunities to build trust and stand out. In this episode, Matt sits down with Laura McKinney, founder and CEO of StrataBrand, to uncover the fundamentals of ef...