In Episode 117, Matt Kleinrock and Coty Adams discussed how AI is shaking up event execution and exposed a deeper issue: misalignment in event programs. Now, in this follow-up, Matt is back with Pablo Gonzalez to dig deeper into the question at the heart of it all: Who actually owns the strategy for your events? Here’s the reality: companies invest millions in trade shows, hosted events, and conferences, expecting sales and marketing results. But too often, event managers are handed the r...