With the return of in-person events, companies are under intense scrutiny to prove that every dollar spent is driving tangible results. But, calculating and maximizing ROI isn't just about tallying up sales numbers—it's about understanding the deeper impact of every conversation and interaction that happens at your events. So we’ve brought in François Fournier, Director of Global Events at DTN and a seasoned event marketing strategist with over 20 years of experience. François, who oversee...