Join us for an insightful conversation with Jaclyn Gilio, a Marketing Events Specialist from VertexOne, as we explore the world of event marketing redefined. We dive into Jaclyn's journey as a CTSM candidate, her quest to find a new exhibit house for VertexOne, and her pursuit of innovative ways to showcase and amplify their software.
Discover the importance of creative engagement, driving qualified leads, and the exciting trend of immersive booth experiences. Learn how return on experience (ROX) takes center stage in Jaclyn's strategy, making events memorable and impactful for attendees.
Gain valuable tips on networking, event planning, and creating memorable booth experiences that leave a lasting impression on your audience. Tune in to explore the future of events and the power of making connections beyond the trade show floor. Don't miss this engaging episode filled with practical insights from an event marketing expert!
Connect with show host Matt: On LinkedIn
Connect with Jaclyn: On LinkedIn
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