<a href='https://www.linkedin.com/in/kodi-morton-97820613a/'>Kodi Morton</a> came to ExhibitorLIVE to learn from their CTSM program and find community with her people, event marketers. Lucky for us, we found HER! This was a great conversation with a real event pro on the show floor talking about the formation of an event marketer, the trends on the show floor, and the &quot;path to promotion town&quot;. We need more of these conversations! For the best trade show booth strategy in the business- intentional design, great customer service, and no more sleepless nights- go to <a href='https://rockwayexhibits.com/'>Rockway Exhibits + Events</a> Connect with show host Matt: <a href='https://www.linkedin.com/in/matt-kleinrock-9613b22b/'>On LinkedIn</a> Connect with Kodi: <a href='https://www.linkedin.com/in/kodi-morton-97820613a/'>On LinkedIn</a>

Ep 41 | The Value Of Tailoring Your Message To The Specific Event (And How To Execute It) with Tavar James

Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.&nbsp;