Hannah Parsley is a Jill of all trades as the Marketing Communications Manager at <a href='https://zwitterco.com/'>ZwitterCo</a>. She came to ExhibitorLIVE looking for ideas about how to be more sustainable within her event marketing strategies, shared great insights into how to go about doing that. We also talked: - Pre-show marketing - Aligning sales and marketing - The importance of a mentor for your career - and much more! This was a great conversation with the type of event marketer we love to have on the show! <a href='https://www.linkedin.com/in/hannahparsley/'>Connect with Hannah on LinkedIn</a> <a href='https://www.linkedin.com/in/matt-kleinrock-9613b22b/'>Connect with Matt on LinkedIn</a>

Ep 39 | Rev Up Your Revenue with Digital Experiences: A Guide to Virtual Events with Belinda Joseph

Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.&nbsp;