<a href='https://www.linkedin.com/in/beyanka/'>Beyanka Soleymanian</a> joined us for a mixer on the night before ExhibitorLIVE started, and it was clear she had learned a thing or two about event marketing throughout her career. She&apos;s done everything from music festivals to experiential audio exhibits, and we knew we were lucky to get her to come share some stories about it live from the trade show floor. We got into: - the high risk/high reward factor of demo-ing an audio product at your booth - how to measure brand awareness generated at shows - the importance of the senses when creating an experience - much more! Spend some time listening to Beyanka, then go connect with her on LinkedIn so you can start building your network of talented event marketers.

Ep 38 | How IBM Is Building Narrative And Intentional Design Into Their Events with Erin McElroy

Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.&nbsp;