I've got a story to tell (*in my best "Biggie Small" voice*). It's a tradeshow story about one of our first opportunities to work with a major, up-and-coming brand for their tradeshows.

20x20 booth, big idea, uniquely themed concept, plenty of budget. Sounds great right?

Well, there are some lessons in this story that I think all event marketers can learn from when managing their brand's tradeshows.

Tradeshows require intention, purpose, strategy, knowledge of shows and so much more. It's not always as it seems to be.

In this episode of Event Marketing Redefined, you will learn from me, Matt Kleinrock [CEO @ Rockway Exhibits and Events]:

- What to look for when researching tradeshows
- How to approach new tradeshows
- When to exhibit big and when to exhibit small
- Renting vs purchasing exhibits
- Why creating strategies around your customer is not what you think it is

If you want to learn how to change the way you market face-face, this episode is for you! I can promise there will be at least one or two mic-drop moments in THIS one.

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined