Creating Arabic Influencers Meet Rashid Al Awadhi, who is leading New Media Academy in Dubai to transform the Arabic region through digital skills and developing influencers. But it's not the typical "influencer" that you might think. They've developed influencers who are changing the region in areas of women's rights, economics, sport, environment, and many other areas.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt brings these observations to Linguist and Educator, Norah Jones, to get an outsider's view of what happens to language when there is no shared meaning or context. Norah introduces educational concepts that are critical to the business success, such as negotiation of meaning. Listen in as we examine the language that is used so flippantly in marketing, and how someone outside of marketing responds to traditional marketing-speak phrases. Learn more about your ad choices. Visit megaphone.fm/adchoices

Long-time agency owners Sue Grabowski and Matt Bailey have a conversation about the work they love. Having owned agencies for more than a decade, they've made mistakes and would change a lot of things. But, what's the one thing neither would change? Going out on their own. So, what does a first time entrepreneur need to know about starting a business and marketing? How about learning to manage what you love instead of actually doing what you love? Sit back with a cup of coffee and listen in. Just a word of warning, you might need to get a few refills in this extended-length conversation! Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt talks with Google Ads expert Brad Geddes about the recent changes to Google Ads. Increasingly, advertising is becoming more complex, creating difficult choices for SMB's. Budgets, technology, confusing language, and G4 or Universal?!? Who can handle all of this? This is why we talk to Brad. Learn more about your ad choices. Visit megaphone.fm/adchoices

Many retailers make 50-75% of their revenue in the last 2 weeks of November and first weeks of December. Email is the cornerstone marketing tool for retailers as they ramp up efforts to reach customer, gain new customers, and increase sales. Email Marketing guru Jeanne Jennings shares holiday email marketing practices along with a few tactics that might surprise you. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it take to build a real-world customer journey?  After reading a well-known source that claimed that people "don't just wake up and decide to buy," Matt takes issue with the formulaic and template-driven journey. Because people really do wake up and buy things without traveling the marketer's well-planned journey. Mary Czarnecki joins in to provide practical advice about the development and considerations of building realistic and usable customer journeys. Learn more about your ad choices. Visit megaphone.fm/adchoices

Multiculturalism is not just a good idea in marketing, but good practice in life to understand and relate to the rich experiences brought by other cultures. In marketing, we can be very tone-deaf with messaging if we haven't considered or researched our message with other cultures and their values.  Understanding the needs, attitudes, and values of others enables you to create, market, and build a better product for a wider audience. Learn more about your ad choices. Visit megaphone.fm/adchoices

Greg Jarboe joins Matt to talk about the "undervaluing" of SEO. Both long-time experts see search engines providing the bulk of visits to websites through analytics. Yet, despite the evidence, companies are spending more and applying more resources to social media and new unproven platforms! Learn more about your ad choices. Visit megaphone.fm/adchoices

Stéphane Hamel has given data and privacy a lot of thought, If you are concerned about data and privacy issues, then listen in as Stéphane outlines critical ownership issues of data and the consumer expectation of privacy. In the last half of the show, Matt and Stéphane discuss the problems with Google's G4 Analytics rollout and development. Does Google really know their audience? Learn more about your ad choices. Visit megaphone.fm/adchoices

Mary Czarnecki joins me to talk about issues that marketers face. As we both train for the Association of National Advertisers, we see a lot of similar issues in marketing departments across the spectrum. We've found that most of the problems are not unique! In fact, the vast majority of problems, frustrations, and difficulties are universal experiences. So lay back on the couch with a cup of coffee and listen in to a bit of therapy. Things will get better! Learn more about your ad choices. Visit megaphone.fm/adchoices