I have a bad habit I am not proud of. Claude writes me an email, it uses a word I can’t stand, and instead of telling it so, I go into the HTML and fix it myself. Every single time. Which means I am training it on nothing. Ruth Poundwhite does not do that. She has been writing professionally since 2008, and she has built an AI email workflow that actually gets smarter every time she uses it. In this conversation, recorded live at AI Exposed, she walks through how she trained Claude on her voi...
Aug 14
47 min
I have a confession. Over 200 people filled out the welcome survey for the Empowered Business Lab AI, and I did not respond to a single one. Not one. If that stings a little, you are in good company. Almost every business owner I know collects intake forms, feedback surveys, and check in forms that quietly disappear into a folder nobody opens again. This episode was recorded live at my AI Exposed event in June 2026. My guest is Kate Kordsmeier of Success with Soul. Kate built something she ca...
Jul 30
45 min
Right before I recorded this, I spent the whole morning inside Claude working through my next big decision. And the entire time, I could not shake the feeling that it was just agreeing with me. That is the exact problem Sandra Booker solved, and she solved it in a way I have not stopped thinking about since. Sandra is a fractional COO for online service providers, and she built her own AI advisory board inside Claude. Six board members, each modeled after a real business mind, each with their...
Jul 23
48 min
I have nine custom GPTs inside one program. They should work together. They don’t. So I built my students a map: use this one first, then take that output and drop it into this one, then move over here. It works, but it has never been seamless, and I have always known that. This episode is the first time someone showed me a real fix. I recorded it live at my AI That Sells event with Kelly Sinclair, co-founder of a brand new platform called wAIv by Gravia Studio. Kelly is solving two problems ...
Jul 17
49 min
I did the exact thing every AI expert tells you not to do. I opened a blank chat, dumped my entire brand into it, and expected magic. What I got back was a robot doing a bad impression of me. Bernadette Shepherd has a name for that feeling, and once she said it, I could not unhear it. She calls it AI aftertaste. In this session from our AI That Sells Summit, she walks through the exact system she built to get rid of it for good, the same one she now uses to run actual AI employees inside her ...
Jul 9
58 min
If you have been hearing the term MCP connectors everywhere lately and wondering what it actually means for your business, this episode is going to give you the real answer from people who are building with these tools every day. I sat down with five of my closest business friends, all women who run online businesses, to talk about how we are using MCP connectors inside our Claude accounts to automate workflows we used to do manually. Some of us were spending hours every week on things that n...
Jun 5
47 min
If you've been on an email platform for years and feel like you're managing your list on vibes and surface metrics, this episode is going to hit differently. I've been on Kit since 2016 and I thought I had a solid handle on what was happening in my account. What I found when I connected the Kit MCP to Claude stopped me in my tracks. Some of it was validating. A lot of it was uncomfortable. All of it was useful. Today I'm walking you through seven specific things I did inside my own Kit accoun...
May 21
24 min
If you’ve been sending weekly newsletters and wondering why they’re not converting into actual revenue, this episode is going to change everything. My friend Dr. Destini Copp was in the same boat a few years ago—doing all the things the experts told her to do, staying consistent, nurturing her audience—but the money just wasn’t there. So she put on her marketing professor hat and spent six months studying the newsletters that had sold for millions of dollars. What she discovered completely tr...
May 11
51 min
In this episode, I'm sharing a live roundtable conversation with my mastermind group. We discuss how AI is transforming our businesses—from fully automated blog posts and newsletters, to landing pages that update themselves, to custom skills that handle everything from SEO to project management. We dive into the real workflows making us more productive and creative, so we can serve clients faster and free up our time for what matters most. AI doesn’t just make things faster—it makes them bet...
Apr 17
1 hr
In this episode, I’m pulling back the curtain on a huge shift I made in my email marketing this year—one that completely transformed how I sell, connect, and engage with my audience. The truth is, traditional promo blasts weren’t working anymore. Open rates were dropping, clicks were slowing, and my subscribers weren’t unresponsive—they were just tuned out. So, I decided to stop shouting into the inbox and start a real conversation. What followed were four “inbox experiments” that reignited m...
Nov 6, 2025
17 min
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