If you’ve been sending weekly newsletters and wondering why they’re not converting into actual revenue, this episode is going to change everything. My friend Dr. Destini Copp was in the same boat a few years ago—doing all the things the experts told her to do, staying consistent, nurturing her audience—but the money just wasn’t there. So she put on her marketing professor hat and spent six months studying the newsletters that had sold for millions of dollars. What she discovered completely tr...