It is not IF… it is WHEN your company or nonprofit will have a crisis! Mike shares in this podcast 5 Steps (Part 1 of 2) to handle those tough situations. His experience includes 9/11, Katrina, aircraft accidents and victims of crime. Learn from his more than 30 years of dealing with tough situations. A crisis can potentially threaten to harm people, property, seriously interrupt business and significantly damage reputation and/or negatively impact your business bottom line. Song: “Don’t Look Back” Artist: Antigone Rising For More: www.periniassociates.com On Facebook, Twitter and Youtube [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.