Modern public relations trends are a major influence on how consumers support and trust businesses, nonprofits and organizations. We are living in a 24/7 crisis of trust.As our firm begins its 11th year in business, here are 11 public relations trends we will strategically use for our clients’ success. Song: “Landscape”Source: www.storyblocks.com For More: www.periniassociates.comOn Facebook, Twitter and [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere. Michael Perini, ABCPresident & CEO11th Anniversary

With drone technology evolving, more brands are understanding the value for the use of drones to reach target audiences (customers, clients, supporters, stakeholders, etc.).  Therefore, we have invested for clients in an FAA Certified Part 107 commercial drone license and professional drones. Drones have numerous public relations and marketing uses.  Mike presents a few uses to consider while also announcing a new three-part video series covering drones. Song: “Futuristic Drone Ambient Soundscape2”Source: www.storyblocks.com For More: www.periniassociates.comOn Facebook, Twitter and [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere. Michael Perini, ABCPresident & CEO11th Anniversary 

A great public relations tool to develop and maintain relationships is hosting a pre-opening reception especially now as many local businesses have been closed due to the pandemic and are now reopening.  Plus it is the holidays. Mike presents a few ideas he has learned from hosting and planning receptions that you can apply to your own business or nonprofit.  Song: “Epic Christmas Shopping”Source: Storyblocks For more: www.periniassociates.comOn Facebook, Twitter and [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses, nonprofits and others everywhere. Michael Perini, ABCPresident & CEO11th Anniversary

As official federal, state and local government sources, to include the CDC, show the “flattening” of the curve in many communities across America, business owners and nonprofit executive directors are beginning to have hope that they will be able to open again soon. With this exciting development in mind, Mike recommends you begin to prepare NOW with strategies and promotional tools to let customers know when and what you will be doing to reopen your business and/or nonprofit. During this podcast you will find useful tips in rebuilding public confidence and support. This episode is a must listen! Song: “Coronavirus Techo” – kamil Guszczynski Source: Storyblocks For More: www.periniassociates.com On Facebook, Twitter and Youtube [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere. Michael Perini, ABC President & CEO 10th Anniversary

Playing a role in your community can be good for business. In a competitive professional environment, potential customers tend to do business with those companies that demonstrate social responsibility. Mike presents a few ideas he has learned from community engagement that you can apply to your own business or nonprofit. Remember, it’s all about creating goodwill (and good karma): Song: “How We Feel” – Marshall Usinger Source: Storyblocks For More: www.periniassociates.com On Facebook, Twitter and Youtube [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere. Michael Perini, ABC President & CEO 10th Anniversary

Listen to insights on business failures as the closures relate to PR and Marketing missteps. All of Mike’s comments on this podcast might sound discouraging. But, by identifying the primary causes of small business failure, adjustments can be made to allow new business owners to place odds in their favor for success. Song: “Searching For Something” Source: Audioblocks For More: www.periniassociates.com On Facebook, Twitter and Youtube [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere. Michael Perini, ABC President & CEO 10th Year Anniversary

I first blogged this topic in 2013 and still believe today that we remain in a new and ever-changing age of photography. With the continual evolution of both stand-alone digital cameras and new models of smartphones coming out for the holidays, by gosh, there doesn’t seem to be an end in sight of this technological revolution! What makes a great photo? Listen to learn more. Song: “Full of Inspiration” Source: Audioblocks For More: www.periniassociates.com On Facebook, Twitter and Youtube [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere.

Effective marketing requires using multiple channels and approaches to deliver your company message to your target audience. Merely buying a billboard or setting up Google Ad may not be enough to reach your target audience. New to the mix in recent years is "Geo-Fencing". Mike goes over some of the benefits of using geo-fencing technologies. Song: “Full of Inspiration” Source: Audioblocks For More: www.periniassociates.com On Facebook, Twitter and Youtube [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.

Our firm believes: Families should have the right at all times to be treated with dignity and respect by the media. Nearly every day, after a tragic incident that makes news, families are asked by reporters for an interview. Just Google "Sutherland Springs, Texas Church shooting" to find countless media reports where family members are being asked to comment with regards to this November 5, 2017 shooting. Sometimes these requests are just after they (the media) ambush family members at their front door, or see them entering their vehicle or have access to their phone number -- leaving countless messages to grant access for an interview. We believe that families have rights to be treated with dignity and respect at all times after an incident that propels them into the global media eye. Often, families dealing with grief or shock do not know that they can take a stand when it comes to the news media. In the second of a Two Part podcast series, Mike offers additional recommendations to review before deciding to make comments to the news media. Song: “A-SYMPHONIC-THRILLER” Source: audioblocks For More: www.periniassociates.com On Facebook, Twitter and Youtube [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.

Nearly every day, after a tragic incident that makes news, families are asked by reporters for an interview.   Sometimes it is after they ambush them at their front door, or see them entering their vehicle or have access to their phone number -- leaving countless messages to grant access. We believe that families also have rights to be treated with dignity and respect at all times after an incident that propels them into the media eye. Often, families dealing with grief or shock do not know that they can take a stand.   In a Two Part podcast, Mike offers a list to review before deciding to make comments to the press. Song: “Action Dramatic Thriller Music” Source: audioblocks For More: www.periniassociates.com On Facebook, Twitter and Youtube [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.