As official federal, state and local government sources, to include the CDC, show the “flattening” of the curve in many communities across America, business owners and nonprofit executive directors are beginning to have hope that they will be able to open again soon. With this exciting development in mind, Mike recommends you begin to prepare NOW with strategies and promotional tools to let customers know when and what you will be doing to reopen your business and/or nonprofit. During this podcast you will find useful tips in rebuilding public confidence and support. This episode is a must listen! Song: “Coronavirus Techo” – kamil Guszczynski Source: Storyblocks For More: www.periniassociates.com On Facebook, Twitter and Youtube [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere. Michael Perini, ABC President & CEO 10th Anniversary

Playing a role in your community can be good for business. In a competitive professional environment, potential customers tend to do business with those companies that demonstrate social responsibility. Mike presents a few ideas he has learned from community engagement that you can apply to your own business or nonprofit. Remember, it’s all about creating goodwill (and good karma): Song: “How We Feel” – Marshall Usinger Source: Storyblocks For More: www.periniassociates.com On Facebook, Twitter and Youtube [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere. Michael Perini, ABC President & CEO 10th Anniversary

Listen to insights on business failures as the closures relate to PR and Marketing missteps. All of Mike’s comments on this podcast might sound discouraging. But, by identifying the primary causes of small business failure, adjustments can be made to allow new business owners to place odds in their favor for success. Song: “Searching For Something” Source: Audioblocks For More: www.periniassociates.com On Facebook, Twitter and Youtube [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere. Michael Perini, ABC President & CEO 10th Year Anniversary

I first blogged this topic in 2013 and still believe today that we remain in a new and ever-changing age of photography. With the continual evolution of both stand-alone digital cameras and new models of smartphones coming out for the holidays, by gosh, there doesn’t seem to be an end in sight of this technological revolution! What makes a great photo? Listen to learn more. Song: “Full of Inspiration” Source: Audioblocks For More: www.periniassociates.com On Facebook, Twitter and Youtube [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere.

Effective marketing requires using multiple channels and approaches to deliver your company message to your target audience. Merely buying a billboard or setting up Google Ad may not be enough to reach your target audience. New to the mix in recent years is "Geo-Fencing". Mike goes over some of the benefits of using geo-fencing technologies. Song: “Full of Inspiration” Source: Audioblocks For More: www.periniassociates.com On Facebook, Twitter and Youtube [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.

Our firm believes: Families should have the right at all times to be treated with dignity and respect by the media. Nearly every day, after a tragic incident that makes news, families are asked by reporters for an interview. Just Google "Sutherland Springs, Texas Church shooting" to find countless media reports where family members are being asked to comment with regards to this November 5, 2017 shooting. Sometimes these requests are just after they (the media) ambush family members at their front door, or see them entering their vehicle or have access to their phone number -- leaving countless messages to grant access for an interview. We believe that families have rights to be treated with dignity and respect at all times after an incident that propels them into the global media eye. Often, families dealing with grief or shock do not know that they can take a stand when it comes to the news media. In the second of a Two Part podcast series, Mike offers additional recommendations to review before deciding to make comments to the news media. Song: “A-SYMPHONIC-THRILLER” Source: audioblocks For More: www.periniassociates.com On Facebook, Twitter and Youtube [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.

Nearly every day, after a tragic incident that makes news, families are asked by reporters for an interview.   Sometimes it is after they ambush them at their front door, or see them entering their vehicle or have access to their phone number -- leaving countless messages to grant access. We believe that families also have rights to be treated with dignity and respect at all times after an incident that propels them into the media eye. Often, families dealing with grief or shock do not know that they can take a stand.   In a Two Part podcast, Mike offers a list to review before deciding to make comments to the press. Song: “Action Dramatic Thriller Music” Source: audioblocks For More: www.periniassociates.com On Facebook, Twitter and Youtube [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.

It is not IF… it is WHEN your company or nonprofit will have a crisis! Mike shares in this podcast 5 Steps (Part 1 of 2) to handle those tough situations. His experience includes 9/11, Katrina, aircraft accidents and victims of crime. Learn from his more than 30 years of dealing with tough situations. A crisis can potentially threaten to harm people, property, seriously interrupt business and significantly damage reputation and/or negatively impact your business bottom line. Song: “Don’t Look Back” Artist: Antigone Rising For More: www.periniassociates.com On Facebook, Twitter and Youtube [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.

There is confusion among many on how to determine what PR is and what it is not! Understanding “PR” or Public Relations is a critical first step in building a small business or nonprofit. Mike shares in this podcast how the term has evolved over the years. Song: “Right on Track” Artist: Breakfast Club For More: www.periniassociates.com On Facebook, Twitter and Youtube [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.

Newspapers, blogs, TV stations, radio and social media news outlets all operate on completely different news cycles. This cycle is day and night. There was a time when you had 24 hours to react to an event or make a statement before the media picked what you said or released appeared to viewers, readers or listeners. Now, you have 24 seconds. In this podcast, Mike briefly explains the news cycle and how to anticipate it and work in harmony with it. Song: “”In The Air Tonight” Artist: Quentin Alexander American Idol For More: www.periniassociates.com On Facebook, Twitter and Youtube [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.