There is confusion among many on how to determine what PR is and what it is not! Understanding “PR” or Public Relations is a critical first step in building a small business or nonprofit. Mike shares in this podcast how the term has evolved over the years. Song: “Right on Track” Artist: Breakfast Club For More: www.periniassociates.com On Facebook, Twitter and Youtube [email protected] A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.