Global alliance management invites complexity. Multiple sales teams, cross-cultural concerns, value propositions, differing visions …. The list of challenges alliance managers and ecosystem manager can face is nearly endless.

But there is a solution: Create a joint value proposition.

On this episode of the #Alliance Aces podcast, we interviewed Aslam Jamal, Sr. Director for Strategic Alliances in the EMEA at ForgeRock. Aslam showed us 5 ways a joint value proposition increases the power of an alliance to deliver true joint solutions for end-users.