Sometimes the best way to gain the trust of an alliance partner is to show that you are willing to trust them first.     <a href="https://au.linkedin.com/in/xavierlebaron">Xavier LeBaron</a> is the Senior APAC Strategic Alliance Manager for Microsoft at <a href= "https://www.adobe.com/">Adobe</a>, and he is constantly talking about how to develop trust. Xavier joined us at <a href= "https://partner.microsoft.com/en-ee/inspire/">Microsoft Inspire</a> to talk about the evolution of the sales channel, development partner relationships, and more.

32: 3 Ways To Guarantee Successful Alliances w/ Kamesh Chivukula

Ecosystem Aces is dedicated to helping partnership leaders unleash the full potential of their partner network. Whether you’re just getting started with ecosystem partners, or you’re looking for advanced strategies and tactics, this podcast is for you.Each episode features topics like: ecosystem partnering, co-selling strategies, co-selling with hyperscalers, building joint solutions with partners, attracting new partners and growing partner programs, go-to-market strategies, optimizing cross-company business processes, improving communication and collaboration with partners, successful career strategies, and more.