eCommerce UnderCover welcomed Leonard Cheong, the Founder, Designer, and CEO of Finix Wear. Finix is an inclusive unisex athleisure label designed in Singapore with a unique genderless edge.

Some of the topics we covered with Leonard:

• Starting Finix at the height of the COVID pandemic and the challenges of building the entire value chain remotely from the start
• The birth of Finix out of a personal pain point
• The lack of diversity in the looks and representation of the fashion fitness market
• There is a Men's Department and a Women's Department and nothing in between
• The challenge of finding the right factory for production
• Starting with smaller product runs and growing with the brand
• The recent launch of Finix's "Freedom" line
• The importance of featuring models and talents from different social and ethnic backgrounds
• Creating an inclusive fashion-fitness label that speaks to a rising generation of diverse individuals and lifestyles