eCommerce UnderCover was joined by Valentin Radu, the Founder, and CEO of OmniConvert. Omniconvert is a growth enabler for mid-size DTC eCommerce & retail companies looking to increase customer lifetime value and decrease customer acquisition costs.

Valentin knows his stuff…and had a killer set up with a great mic, multiple cameras, a camera-switcher, and an awesome studio. He also has years of experience and cares about helping others improve their businesses.

Some of the topics we covered with Valentin:

• Growing up poor under communism in Bucharest, Romania
• Why his father was against entrepreneurship
• Built a company that sold car insurance online
• CLC vs CAC, the North Star for eCommerce Businesses
• Understanding the eCommerce growth formula
• The (changing) mentality of an eCommerce entrepreneur
• Marketplaces vs stand-alone eCommerce shops
• Amazon consolidators - Do they really know more than the rest of us about how to scale these businesses?