eCommerce UnderCover was joined by Matthias Reinholz, the CEO and Founder of Qreuz. Qreuz is a privacy-first tracking method for online marketers that provides clean and rich data that respects the privacy of customers.

Some of the topics that Matthias covered:

• Switching to ethical server-side tracking and leaving cookies and pixels behind
• Online customer privacy
• Is Google Analytics getting banned from some European countries?
• Only collecting the data needed to understand business performance
• The importance of leaving customer data where it belongs...with the customers
• Eliminating the necessity of third-party tracking services
• Building on open source software
• Marketing attribution and cohort aggregation