In the third episode of eCommerce Growth Podcast S2, we had the opportunity to bring Eoghan (Owen) Ryan in conversation with Shuvo. Ryan is one of the founding members of Cullen Wayne, one of the leading leather wallet online store based in Manila.  If your online business is about creative a market space for new products or services, this episode is full of practical and proven strategies for you. 3 tips from Ryan: 1. Be crative and trendy with your marketing channels and strategies. 2. Evolve your strategies with the change of eCommerce space. 3. Focus on creating loyal customers and lowering acquisition costs. 0:00 Introduction 0:45 Journey of Wayne with CullenWayne 3:10 Strategy changes due to pandemic 4:11 Facebook marketing in early stage 5:45 TikTok content strategy of CullenWayne 7:28 Evaluating ROI 9:03 Sales strategies through Shopify 10:02 Wayne's thought on marketplace 11:09 Future strategies for CullenWayne 13:52 USP of CullenWayne 15:30 How CullenWayne is cutting costs on acquisition and increasing repeat customers 16:32 Suggestions for newcomers Connect with us on social media! Website - https://cutt.ly/7LklNU6 Facebook - https://www.facebook.com/myaliceai Instagram - https://www.instagram.com/myaliceai/ LinkedIn - https://www.linkedin.com/company/myaliceai/mycompany/ Twitter - https://twitter.com/myaliceai Tiktok - https://www.tiktok.com/@myalice.ai Join our Facebook Community: https://www.facebook.com/myaliceai/community/

In the second episode of eCommerce Growth Podcast S2, we had the opportunity to bring Anne Leonardo in conversation with Shuvo. Anne is one of the founding members of Good Karma Bakery, one of the leading boutique bakeries based in Manila. Established since 2014, Anne with her team members have been defining the bakery industry of the country and setting a landmark through catering 1000+  unique trendy cakes per month. If your online business is about creative a market space for new products or services, this episode is full of practical and proven strategies for you. 3 tips from Anne: 1. Be resilient and persistent to survive in the world of startup and online business. 2. Keep a plan in mind but make your business model flexible enough to attain maximum customer satisfaction. 3. When in an industry that is built on customer purchase trends, track your sales activities regularly to figure out what works the best for you. Connect with us on social media! Website - https://cutt.ly/7LklNU6 Facebook - https://www.facebook.com/myaliceai Instagram - https://www.instagram.com/myaliceai/ LinkedIn - https://www.linkedin.com/company/myaliceai/mycompany/ Twitter - https://twitter.com/myaliceai Tiktok - https://www.tiktok.com/@myalice.ai Join our Facebook Community: https://www.facebook.com/myaliceai/community/

We are coming back with yet another season of your favourite eCommerce podcast, eCommerce Growth by Shuvo. In the first episode of your favourite eCommerce podcast, eCommerce Growth by Shuvo, we have the pioneer of the eCommerce industry of the growing nations of Africa, Dr. Mohamed EsFih as our guest. Connect with us on social media! Website - https://cutt.ly/7LklNU6 Facebook - https://www.facebook.com/myaliceai Instagram - https://www.instagram.com/myaliceai/ LinkedIn - https://www.linkedin.com/company/myaliceai/mycompany/ Twitter - https://twitter.com/myaliceai Tiktok - https://www.tiktok.com/@myalice.ai Join our Facebook Community: https://www.facebook.com/myaliceai/community/

In today’s episode, we have Tawhid & Fabia, the founders of Khelo Dhaka. Khelo Dhaka is an ecommerce brand selling athleisure products. With quality & sustainability at the core of their company, Khelo Dhaka wants to build a brand that's eco friendly and serves mother nature! Tawhid and Fabia are relying on conscious branding, popup stores and channel partnerships to grow Khelo Dhaka in the upcoming days.  Today, we will learn how Khelo Dhaka is growing. Join our Facebook Community: https://www.facebook.com/myaliceai/community/ Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCtYh5qlif57gtuQAkfp6ZUA If you want to get on a call with me to design your customer acquisition journey, book a call: https://calendly.com/shuvo-myalice/myaliceai KHELO Facebook page: https://www.facebook.com/KHELODHAKA/ KHELO website: https://khelodhaka.com/

In today’s episode, we have Zain, the founder of DEFCLO. Zain brought in cloud kitchen model in the conventional fashion ecommerce industry. He partnered up with individuals and influencers to help them build a fashion brand - where they would take over the demand generation and Zain would handle the operations. Their current model focuses more on upscale customers and worked with the brand owners to grow.  Today, we will learn how DEFCLO grew. Key takeaways:  1. TikTok is the next best place for any business to receive maximum traction. 2. Establishing a humanised and realistic brand images can be a good strategic move for a brand. This saves a lot of time that goes after targeted marketing. Join our Facebook Community: https://www.facebook.com/myaliceai/community/ Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCtYh5qlif57gtuQAkfp6ZUA If you want to get on a call with me to design your customer acquisition journey, book a call: https://calendly.com/shuvo-myalice/myaliceai DEFCLO Facebook page: https://www.facebook.com/defclo.official/ DEFCLO website: https://defclo.com/

In this episode, we have Atef, the founder of Gears for Ears. Atef converted his passion for music and audio devices into a business through Gears for Ears. He saw a market gap of  trustworthy and quality music & audio products in Bangladesh, and built his brand around that. Their growth heavily relies on user reviews, organic traffic through SEO, and satisfied recurring customers. With unique value proposition, quality products, narrow ICP - they built a brand trusted by all the music lovers. Today, we will learn how Gears for Ears grew. Key takeaways from the podcast: 1. Ecommerce should focus on building a community with all its consumers to maintain a sustainable brand loyalty. 2. As a starter, it is better for online business owners to use Shopify to build the website since it's cost efficient and easy. Join our Facebook Community: https://www.facebook.com/myaliceai/community/ Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCtYh5qlif57gtuQAkfp6ZUA If you want to get on a call with me to design your customer acquisition journey, book a call: https://calendly.com/shuvo-myalice/myaliceai Gears for Ears Facebook page: https://www.facebook.com/gearsforears/ Gears for Ears website: https://gearsforears.com/

In today's episode, we have Saad, the founder of Beniboonon. Beniboonon sells jute products targeting a little upscale customers. To distinguish their brand, they sort of humanized their products, by giving each product a name and a background story. Their growth relies on generating demand from word of mouth and retail partnership. In the past two years, the organization has doubled its sales, has opened three outlets and still has an eCommerce that brings 70% of its sales orders. Today, we will learn how Beniboonon grew. Join our Facebook Community: https://www.facebook.com/myaliceai/community/ Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCtYh5qlif57gtuQAkfp6ZUA If you want to get on a call with me to design your customer acquisition journey, book a call: https://calendly.com/shuvo-myalice/myaliceai Beniboonon Facebook page: https://www.facebook.com/beniboonon/ Beniboonon website: https://beniboonon.com/

In our today’s episode, we have Zainab, the founder of Amira apparel. Born British with roots divided between India and Pakistan, Zainab chose Bangladesh as her place to practice her hand at business after her graduation. Through Amira apparel, Zainab has made the female attires with that exclusive Pakistani and Indian ethnic touch accessible to the middle and higher middle class female consumer base of the country. Not only that, Amira has been providing targeted offering for all sorts of customer demographics by setting up eCommerce for the Gen Z and millennials who have little time in their hand and offline outlets for the ones who love to shop physically. Today, we will learn from Zainab what helped her in making Amira a popular name within 1.5 year. 5 key value drops:  Customers are the biggest influencers for a brand. An untold technique to escalate your sales is making the customers a part of your brand. Marketing tactics of a brand should adapt according to the liking of a customer, not the other way round. Another way of making the customers a part of your brand is including the customers while taking big business decisions e.g. where to open the next outlet Personalization of the product according to buyer types is a great strategy. Join our Facebook Community: https://www.facebook.com/myaliceai/community/ Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCtYh5qlif57gtuQAkfp6ZUA If you want to get on a call with me to design your customer acquisition journey, book a call: https://calendly.com/shuvo-myalice/myaliceai Amira Facebook page: https://www.facebook.com/amirabd.design/ Amira website: https://amirabd.com/

In this episode, we have Khan Jamshed, the owner of KJ clothing. After completing his graduation, Jamshed started walking in a path of entrepreneurship. He launched KJ clothing through which he made footwear and other accessories accessible to all sorts of customers. Creating products by keeping the needs of the young generation in mind - Jamshed soon made it possible to triple the sales. In episode 15, we will learn from Jamshed what helped him scale his company from 0 to this stage. 3 value drops: Sales of a business - be it eCommerce, social commerce or f commerce, is dependent on the ordering policies of that business. The more customer and shopping friendly your business will be, the more conversions will be happening. The key to making a business successful, especially in a saturated marketplace, is buying figuring out a gap between the customer expectations and reality and abridging it. The quickest way to build a successful business in 2022 is be choosing the Gen Z as the target customer and catering products accordingly. Join our Facebook Community: https://www.facebook.com/myaliceai/community/ Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCtYh5qlif57gtuQAkfp6ZUA If you want to get on a call with me to design your customer acquisition journey, book a call: https://calendly.com/shuvo-myalice/myaliceai KJ clothing Facebook page: https://www.facebook.com/KJClothing/ KJ clothing website: https://wearkj.com/

In this episode, we have Alavi and Ariq, the co-founders of Stridesco. Zahia Khondoker is the other co-founder,. With the right blend of technology and critical analysis, they have built a world-class fashion brand at Bangladesh. Starting from having the website build from scratch, introducing their own streamlined and automated inventory and supply chain management system to offering the customers the quickest delivery time and trial at home delivery - Stridesco has done things differently in a lot of use cases. Today we will learn from Alavi and Ariq what made this possible. Top 3 value drops: It is extremely important for online businesses to focus on customer experience. Given the practical contact of shopping is very much vulnerable when it comes to the online world, it is crucial that the brands remain ready to take some extra measures so that the customers remain satisfied. Customer experience is proportional to customer retention and customer lifetime value. Keeping all these in mind, more significance should be put on enhancing the customer experience. High time fashion eCommerce should start prioritizing SEO. As the people of Bangladesh are getting globalized with every passing day, their tendency to search for a specific product rather than just buying what’s in front of them is rapidly increasing. That’s why Fashion eCommerce should invest in a good tech team and start taking SEO marketing. People have this misconception that they should follow either the eCommerce model or the social commerce model. But a successful brand always incorporates these two and creates an omnichannel model out of it. Join our Facebook Community: https://www.facebook.com/myaliceai/community/ Subscribe to our Youtube Channel: https://www.youtube.com/channel/UCtYh5qlif57gtuQAkfp6ZUA If you want to get on a call with me to design your customer acquisition journey, book a call: https://calendly.com/shuvo-myalice/myaliceai Stridesco Facebook page: https://www.facebook.com/stridesco/ Stridesco website: https://www.stridesco.com/