In today's episode, we have Saad, the founder of Beniboonon. Beniboonon sells jute products targeting a little upscale customers. To distinguish their brand, they sort of humanized their products, by giving each product a name and a background story. Their growth relies on generating demand from word of mouth and retail partnership. In the past two years, the organization has doubled its sales, has opened three outlets and still has an eCommerce that brings 70% of its sales orders. Today, we will learn how Beniboonon grew.

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