Show notes
This week's episode of "Ask an Ecom Expert" is with the passionate Elsie & Dominika, Founders of BYBI. You might recognize their name, as a number of A-list celebrities have recently revealed BYBI is the secret to their glowing red carpet looks. The carbon-negative brand has such a fascinating story and is a wonderful example of "be the change you want to see in the world".BYBI is a natural, certified vegan & cruelty-free skincare brand from London, UK. We are skincare experts committed to bringing you really great beauty products that actually work, using only ingredients that we know will directly benefit the skin. We believe in transparency because everyone deserves to know what’s in their beauty products, and innovation, because natural doesn’t have to mean basic.Sections 🎬0:00 Welcome to EE2:25 Blog to Business6:25 The Power of the Journey8:40 Female Founders9:51 Brand Evolution12:48 Learning from Failure13:05 Brand Values16:00 Consumers Demand Great Products17:46 Carbon Negative Brand23:33 Resellers Strategy25:57 To sell or not to sell on Amazon28:04 Transparency with Consumers28:37 Word of Mouth Marketing31:13 Shout about your Brand32:17 Favourite Ecommerce Brands33:57 Unusual Ecommerce BrandsGuest DetailsBYBI Beauty - https://bybi.com/Elsie - https://www.linkedin.com/in/elsie-rutterford-b1226321/Dominika - https://www.linkedin.com/in/dominika-minarovic-5b1b2611/Host DetailsGenie Goals - https://www.geniegoals.co.uk/Hannah Hooton - https://www.linkedin.com/in/hannahhooton or Instagram @ecommercehannah
