8 minutes to Crowdfunding Goal, The Power of Community with Alpkit Co-Founder David Hanney | E07 from Ecommerce Experts

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8 minutes to Crowdfunding Goal, The Power of Community with Alpkit Co-Founder David Hanney | E07

33 minutes Posted Oct 11, 2021 at 7:00 am.

Intro 1:44 Go Outdoors to Alpkit 3:59 Brand Values 6:27 Why DTC not Retailers? 8:02 What helps you cut through the noise? 10:21 Crowdfunding Success 13:02 Community Support 18:15 Listening to Consumers 18:50 The Importance of Word of Mouth20:03 Investing in Bricks & Mortar 25:29 Testing Product & Training Staff 25:57 Biggest Challenge in 2021/22 26:57 Favourite Ecommerce Brand 27:33 B Corps, Why Alpkit Invested 31:44 Alpkit Festival Guest Details Alpkit https://alpkit.com/ David Hanney - https://www.linkedin.com/in/david-han... Host Details Genie Goals - https://www.geniegoals.co.uk/Hannah Hooton - https://www.linkedin.com/in/hannahhooton or Instagram @ecommercehannah

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This week's episode of "Ask an Ecom Expert" is with the experienced Retailer David Hanney, Co-Founder of Alpkit.Sections 🎬0:00 Intro 1:44 Go Outdoors to Alpkit 3:59 Brand Values 6:27 Why DTC not Retailers? 8:02 What helps you cut through the noise? 10:21 Crowdfunding Success 13:02 Community Support 18:15 Listening to Consumers 18:50 The Importance of Word of Mouth20:03 Investing in Bricks & Mortar 25:29 Testing Product & Training Staff 25:57 Biggest Challenge in 2021/22 26:57 Favourite Ecommerce Brand 27:33 B Corps, Why Alpkit Invested 31:44 Alpkit Festival Guest Details Alpkit - https://alpkit.com/ David Hanney - https://www.linkedin.com/in/david-han... Host Details Genie Goals - https://www.geniegoals.co.uk/Hannah Hooton - https://www.linkedin.com/in/hannahhooton or Instagram @ecommercehannah

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