Show notes
This week's episode of "Ask an Ecom Expert" is with the wonderful Indre Banaityte of PitPat. As an ex Genie, she has experience brand side and agency side which she shares with us.We’re all doing it – wearing smart devices on our wrists and measuring our activity on our phones. What seemed like a craze a few years ago is an established thing today. Now, with PitPat, your dog can do the same. PitPat gives you an easy way to keep track of your dog’s activity level, to manage their weight, and because it’s all about your dog, to have lots of fun along the way.Sections 🎬0:00 Intro by Hannah1:11 Best Digital Marketing Education2:42 What is PitPat?3:33 Naked Wines Marketing5:32 The Future of Social Media Marketing7:34 Niche Marketing Strategies11:00 Social Media Marketing, Full-Funnel Approach13:36 Facebook Objectives14:27 Mass Audience v Niche Targetting FB15:45 New Product Category Education18:00 YouTube and TV Advertising 19:29 Favourite Martech21:56 Favourite Ecommerce Brand21:57 Influencer Marketing Fail25:22 Ecommerce Slack ChannelGuest DetailsPitPat - https://www.pitpat.com/Indre - https://www.linkedin.com/in/indre-banaityte/Host DetailsGenie Goals - https://www.geniegoals.co.uk/Hannah Hooton - https://www.linkedin.com/in/hannahhooton or Instagram @ecommercehannah
