Show notes
This weeks episode of "Ask an Ecom Expert" is with the industry disruptor Nikolay Piriankov, Founder and CEO of Taylor & Hart. Nikolay is unbelievably honest, opening up on the challenges of being a Founder and growing a start-up to a multi-million-pound business. Covering how to hold the customer's hand through the e-commerce experience and ensuring your business is sustainable regardless of size. Taylor & Hart is an online jeweller redefining the rules of engagement with a collaborative approach, exceptional quality at every price point, and technology that places you at the centre of the design process. Their beautiful slogan is "Love has no limits and neither do we." Sections 🎬 0:00 Intro 1:09 Spotting the gap in the market 4:13 What is being an entrepreneur like? 4:57 Disrupting a crowded space 5:30 Building a differentiated brand 7:31 What it takes to build a venture-funded business 8:48 Importance of an accelerator programme10:01 Sales Approach 14:07 Sustainable Roadmap 17:36 B Corps Greenwashing 21:29 Bricks & Mortar vs Online Only26:38 How to increase your database in a new market 30:23 Handing over control as a Founder 32:39 Sustainable favourite, Whirli36:00 TikTok Marketing 36:50 What is the "next" marketing channel? NB - Apologies for the poor connection from 27min+, visual becomes pixilated but the sound quality is still on point. Guest Details Taylor & Hart - https://taylorandhart.com/ Nikolay Piriankov - https://www.linkedin.com/in/nikolaypi... Host Details Genie Goals - https://www.geniegoals.co.uk/ Hannah Hooton - https://www.linkedin.com/in/hannahhoo... or Instagram @ecomexperthannahSHOW LESS
