Show notes
This weeks episode of "Ask an Ecom Expert" is with passionate entrepreneur Hitesh Anand, Founder and CEO of Gibie Home Furnishings.Hitesh's insight into the textile industry is unparalleled. This knowledge along with 3 years of market research has led to the creation of Gibie. It's a bath linen company with a difference - they use the 5000-year-old Ayurvedic practices instead of chemical dying to colour their garments. Being a bootstrapped business, Hitesh talks about how Gibie cuts through the noise to target its consumers. A combination of organic marketing, community building and adding value to consumers experience are helping him develop this inspiration brand. Sections 🎬 0:00 Intro by Hannah 1:38 Hitesh's Background 4:03 Ayurvedic Dying Process & Scaling 5:05 Sell the benefits not the product 5:41 How to ensure sustainability throughout the business 8:22 Sustainable Supply Chain 9:39 Being Honest with Consumers 11:09 The Value of Customer Feedback 12:26 The Pre Launch Process 13:01 Market Entry Strategy - DTC and USP 14:56 Organic Marketing and Community Building 17:13 Favourite Ecommerce Brand 18:20 Question - Live Shopping Guest Details Gibie Home Furnishings - https://www.gibie.co/ Hitesh Anand - https://www.linkedin.com/in/hiteshanand/ or Instagram @hiteshanand Host Details Genie Goals - https://www.geniegoals.co.uk/ Hannah Hooton - https://www.linkedin.com/in/hannahhoo... or Instagram @ecomexperthannah
