What you do in the 48 hours after a customer hits "buy" might be the difference between a happy repeat customer and a return request rolling into your inbox.This is the final episode of the Badass Basics series, and I'm closing it out with the piece of the customer journey most product-based stores completely overlook. I'll tell you the story of how I figured this out by accident, what a recent viral TikTok moment proved about it, and the one question that changes how you think about what happens after the sale. The story of the product that taught me this the hard wayThe one question to ask yourself about every product you sellWhat a viral TikTok moment reveals about what most stores are getting wrongThe "but it's already on my website" objection (and why it falls apart)Why the customer's first experience matters more than your next saleWhere this fits into a real retention strategy_______Full Episode Show Noteshttp://ecommercebadassery.com/374 _______Learn With MeWork with Me https://ecommercebadassery.com/ecommerce-help/https://ecommercebadassery.com/email-marketing/ Courses & Membershiphttps://ecommercebadassery.com/membershiphttps://ecommercebadassery.com/programs _______ Let's ConnectWebsite: http://ecommercebadassery.comInstagram: http://instagram.com/ecommercebadasseryMembership: http://ecommercebadassery.com/membership _______ Rate, Review, & SubscribeLike what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.  Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683