You might be thinking more traffic is the answer. More ads, more content, more new eyeballs. And sure, traffic matters. But there's revenue already sitting in your business right now that you're not tapping into.
This episode is a sneak peek from the SIP Magazine, the exclusive monthly publication for Lounge members. Last month's issue covered 6 places to find revenue you already have — and today I'm sharing 3 of them, all focused on your marketing strategy and where you're actually putting your energy. No new audience required.
If you've ever felt like you're running on a hamster wheel trying to constantly chase new customers, this is your wake-up call. Because you already have people who've bought from you, people who know you, people who are warm — and most stores are completely ignoring them.
In this episode:
The often-overlooked buyer group that's costing you repeat sales (and exactly what to do about it)
Why your best-selling products might actually be your biggest missed opportunity
A specific email campaign structure that re-activates customers who've gone quiet
The one scenario where making your emails longer is actually the right move
What to do if you're thinking about incentivizing re-engagement (and when it might not even be necessary)
A wholesale strategy that most product-based business owners are sleeping on
_______
Full Episode Show Notes
http://ecommercebadassery.com/383
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Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Jun 30
14 min
Shopify Editions Summer 2026 is here, and there's one update quietly affecting whether your products show up in AI shopping results at all. Most merchants have no idea it's even an issue.
This release packed in 150+ updates across AI shopping, wholesale, inventory, and marketing. Some are worth acting on immediately. A few come with real limitations the announcement didn't make obvious. And at least one "feature" I'd turn off.
In this episode:
Why your product data might not be sending to the Shopify catalog correctly — and the fix
The B2B wholesale update that's now on all plans (and the catch)
A new marketing tool worth testing even if you don't currently run ads
The Sidekick recommendation I'm watching closely before I trust it
The cash back offer that sounds great and why I'm skipping it
_______
Full Episode Show Notes
http://ecommercebadassery.com/382
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
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Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Jun 23
34 min
You're halfway through 2026, and what you do this quarter decides whether Q4 feels calm and profitable or like a three-month scramble. Q3 is the most important planning window of your whole year, and most store owners spend it on the wrong things.
Inside, the 6 moves actually worth your time for the back half of 2026: what to double down on now, and what to drop so you have room to do it. Plus the one question you can run every task through to know instantly whether it deserves your time between now and December.
In this episode:
The move with a closing window. Wait until fall and you've already missed it.
The website leak that's quietly costing you on every visitor, and why it gets way more expensive once holiday traffic hits.
The Q4 prep work that has to happen now in the summer, not in November.
The mid-year number most store owners get proud of, while their profit quietly disappears.
The one filter question that decides where your time goes for the rest of the year.
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Full Episode Show Notes
http://ecommercebadassery.com/381
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Jun 16
12 min
Ever been told you need to hire help ASAP? Same. And while that's usually good advice, nobody warns you about what happens when the person you hired is actually making everything worse.
I'm talking about this one today because a friend of mine just went through it. She spent months dealing with a VA who was unreliable, couldn't keep up with recurring tasks, and somehow never connected the dots no matter how many conversations they had. It was costing her more time to manage this person than it would've taken to just do the work herself.
And the mental load? That was the real killer. So we're getting into what it looks like when your "help" is actually holding you back, how to know when it's time to cut someone loose, and how to think about hiring the right way so you're not just filling a seat.
The sneaky way bad hires eat up more of your time than doing it yourself ever would
Why the mental load of managing the wrong person might be costing you more than their salary
The real story behind my friend's VA situation (and the moment everything changed)
What happened when I hired a full-time VA and why it backfired
The difference between needing help and needing the right help
A hiring mistake that has nothing to do with someone being bad at their job
Why right now is the perfect time to get intentional about who's on your team before Q4
_______
Full Episode Show Notes
http://ecommercebadassery.com/380
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Jun 9
8 min
Feel like you’re constantly shouting into the void trying to get eyes on your products? When you have a new launch, a big sale, or a major business milestone, it’s easy to feel like you’re doing all the heavy lifting yourself—or worse, that you need a massive marketing budget to actually move the needle.
But you don’t need a giant ad spend to get people talking about your brand. In fact, you’re likely sitting on a goldmine of free promotional opportunities right now inside your inbox and DMs.
In this episode, we’re breaking down how to get influential people, partners, and past connections eagerly sharing your products with their audiences. We dive into five specific groups of people who already know your value, and how a simple, casual message can unlock massive visibility for your next promotion. Stop assuming people are too busy to help, and learn how to make marketing a collaborative, zero-budget game.
The Warm Outreach Advantage: Why asking a past connection for a favor is completely different—and way more successful—than cold pitching.
The 5 Hidden Networks: How to tap into past press, brand collaborators, suppliers, retail partners, and existing affiliates to spread your news.
The "Problem-Solving" Mindset: How sharing your launch actually solves a content problem for creators and partners (it’s not an inconvenience!).
Your 15-Minute Action Plan: A simple exercise you can do today to build your warm outreach list for your next big promotion.
_______
Full Episode Show Notes
http://ecommercebadassery.com/379
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Jun 2
10 min
Memorial Day has come and gone, which means the summer has unofficially started… and as a product-based business owner you already know the shift that comes with this time of year. Traffic gets weird. Customers are distracted. And most of your people are mentally somewhere between the beach and a backyard barbecue.
The good news? Every season change is a fresh opportunity to talk about your products differently, mix up your marketing, and actually have a little fun with it. This episode is your quick-hit playbook for repositioning and marketing your products for summer
The simple reframing trick that makes your existing product feel brand new
How to turn product curation into a marketing strategy
A genius PR example that shows how to position literally any product for a season it was never meant for
What your data from last summer can tell you about when and how often to show up
How to create real urgency without running a discount
The loyalty program move that gets your best customers back in your store fast
_______
Full Episode Show Notes
http://ecommercebadassery.com/378
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
May 26
10 min
Raise your hand if you’ve ever felt like burning down your business and escaping to an island to live a simple life. If there is anything guaranteed in business, it’s that overwhelm and burnout are sure to show up at some point. And this is confirmed for me every few months when inevitably someone in my audience shares their struggle.
The good news is, if you’re feeling that now or have at any time in the past, you’re not alone. And there is something you can do about it.
We’re getting into what actually causes overwhelm for product-based business owners, what to do before you make any big decisions, and why pausing is almost never the answer.
The one question to ask yourself before you do anything else when you're feeling overwhelmed
The most common reasons product-based business owners hit a wall (and which one is probably yours)
The one thing worth waiting on before you make any major decisions about your business
What happens when you stop trying to grow and focus on enough instead
_______
Full Episode Show Notes
http://ecommercebadassery.com/377
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
May 19
12 min
Most online stores are convenient. Fast. Functional. And... kind of boring.
According to a survey from Criteo, 76% of consumers say online shopping lacks surprise or delight, and 73% call it "practical, but not exciting." That's a problem if you're trying to build a brand people actually want to come back to.
This week I'm breaking down exactly how to close that gap. We're talking about recreating the in-person shopping experience online, from the discovery moments that keep customers browsing to the surprise-and-delight strategies that turn one-time buyers into loyal fans. If your store feels more like a catalog than a boutique, this one's for you.
Why 76% of shoppers say online shopping is missing something (and what that something actually is)
The "discovery moment" strategy that makes shoppers feel like they stumbled on something special
How to reduce overwhelm without reducing your product selection
Why video is no longer optional if you want to recreate the in-store experience online
Simple surprise-and-delight moves that cost almost nothing but build serious loyalty
How to use customer data for personalization without being creepy about it
_______
Full Episode Show Notes
http://ecommercebadassery.com/376
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
May 12
21 min
What if your marketing isn’t broken… it’s just being ignored? You’ve done the work. You know your customer. You’ve got solid products, decent emails, consistent content…
So why does it suddenly feel like no one’s paying attention?
Here’s the uncomfortable truth: it’s probably not your product. It’s your messaging. What resonated with your customer a few months ago, might be resonating today.
In this episode I'm breaking down 3 simple tweaks to can make to your marketing message to keep you relevant and relatable.
The messaging shift that can change everything
What your customers are really buying
The thing hiding in plain sight that could instantly improve your copy
Why your “consistent” marketing might actually be the problem
_______
Full Episode Show Notes
http://ecommercebadassery.com/375
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
May 5
15 min
What you do in the 48 hours after a customer hits "buy" might be the difference between a happy repeat customer and a return request rolling into your inbox.
This is the final episode of the Badass Basics series, and I'm closing it out with the piece of the customer journey most product-based stores completely overlook. I'll tell you the story of how I figured this out by accident, what a recent viral TikTok moment proved about it, and the one question that changes how you think about what happens after the sale.
The story of the product that taught me this the hard way
The one question to ask yourself about every product you sell
What a viral TikTok moment reveals about what most stores are getting wrong
The "but it's already on my website" objection (and why it falls apart)
Why the customer's first experience matters more than your next sale
Where this fits into a real retention strategy
_______
Full Episode Show Notes
http://ecommercebadassery.com/374
_______
Learn With Me
Work with Me 1:1
https://ecommercebadassery.com/ecommerce-help/
https://ecommercebadassery.com/email-marketing/
Courses & Membership
https://ecommercebadassery.com/membership
https://ecommercebadassery.com/programs
_______
Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership
_______
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Apr 28
9 min
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