eCommerce Badassery
eCommerce Badassery
Jessica Totillo Coster
373. Badass Basics: The Importance of Trust & Credibility When Selling Online
14 minutes Posted Apr 21, 2026 at 9:00 am.
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Show notes
Your customer can't touch, smell, or try on what you're selling. They're handing money to a screen and hoping you're legit. Every trust signal on your site is doing the job their senses would do in person. In this episode, we're breaking down how to build the credibility that gets hesitant shoppers to click buy.
Week five of the Badass Basics series is all about trust and credibility. With a trust recession happening across the internet, especially now with AI flooding everything, your site needs to work harder than ever to earn the sale. In this episode I'm walking through the specific trust signals that move the needle, from your contact info to your policies, your About page to the tiny credibility markers most store owners overlook. Plus the truth about generous return policies and why they actually increase conversions.
 
Why trust is cumulative and how to stop chipping away at your own credibility without realizing it
What every contact page needs if you want shoppers to actually reach out
The pricing and return policy truth that can double as your secret weapon
How to write an About page that sells without making it all about you
The small credibility markers that scream "abandoned site" to first-time visitors
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Full Episode Show Notes
http://ecommercebadassery.com/373
 
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