In this episode, Fleur Touchard shares her views on how DTC brands can compete with Amazon: 

 1. Why do DTC brands have to consider competing with Amazon? 

 2. What are the key points to consider when brands move away from being listed on Amazon?  

3. What are the challenges brands might run into while establishing themselves as a "Not on Amazon" brand?  

4. What are the metrics that brands should closely monitor to measure their success?  

5. What are some of the best practices that you would recommend for successful eCommerce growth?