In this episode, David Hieatt discusses the simple foundations of building a booming eCommerce business: 

1. Hiut Denim's positioning helps the brand resonate with an audience 

2. The most challenging aspect of growing Hiut denim business online 

3. The north star eCommerce metrics of Hiut Denim. 

4. Acquisition vs Retention, How does Hiut Denim balance between them? 

5. Shipping is a nightmare, especially during holidays. How does Hiut Denim meet customers' delivery expectations?