Do What You Want!
Do What You Want!
Rachael Johnson
Season 2 of the "Do What You Want" podcast takes us beyond where Season 1 left us, where the host interviewed people who, at one point in their life said, “Ya know... I’m going to… do what I want” and then they went and… did what they want. But right now, the market feels... odd. Everyone wants to sell you their frameworks, trainings, systems, processes. Every other Instagram story is an ad to a webinar that will "unlock your secret to more clients" or "sell your digital products on autopilot."But will it? Or do we need something more?Or maybe all of these coaches & personal brands are on to something, because the word "solopreneur" should have never existed in the first place and we're meant to be in community — to work together, share ideas, and exchange energy.In Season 2 of Do What You Want, Rachael explores what's really going on in the online marketing space right now, interviews experts to learn what's working for them in 2026, and ultimately — encourages you to do what you want.At the end of each episode, YOU get to decide what feels aligned and what doesn't. Take what you need and leave the rest. Listen to every episode or only listen to the ones where the title lights you up.Curious? Then give it a listen! New episodes of this new iteration are out in June 2026.
Ep 24: You Don't Have To Do This Alone: Inside Rochester's Support Group for Women Business Owners
Send us Fan Mail In a first for the show, Rachael sits down with not one but two guests — Kelly Bush and Kelly Metras — co-founders of Bossy Rochester, a support group and community for women business owners in the Rochester, NY region. What started as two friends venting over happy hour has grown into an organization with hundreds of members, seminars, conferences, and a sister podcast, "Getting Real with Bossy." They dig into why community matters more than competition, what it really takes...
Jul 22
32 min
Ep 23: How To Create An Offer That Sells with Lori Young
Send us Fan Mail What We Talk About You've poured your heart into an offer. You know it's good. You launch it and then... nothing. Rachael sits down with offer expert Lori Young to talk about why killer offers flop (spoiler: usually not because the offer itself sucks) and what actually matters when you're designing something people want to buy. Topics include: positioning, personality-driven branding, your core genius, contrarian POVs, and why you need a methodology to back up your authori...
Jul 15
40 min
Ep 22: AI Tells, Internet Rage, and My New 70-Day Challenge
Send us Fan Mail Rachael's back solo this week after a guest fell through — and it turns out there was plenty to talk about anyway. She dives into a Threads scuffle over an AI-generated date-ideas post, why "AI tells" have become such a lightning rod, and what it means when someone's voice gets stripped away by over-scripting. Plus: a new self-imposed challenge to do *some*thing in 70 days... you'll have to listen to find out what it is. Also in this episode: Why she's recording weekl...
Jul 8
18 min
Ep 21: Pivoting, Podcasting, and Playing It Real
Send us Fan Mail Why do most podcasts die before episode 10? In this candid episode, Rachael pulls back the curtain on what it's actually like to podcast solo — the stops and starts, the editing burnout, the "wait, is this even good?" spiral, and her four-year on-and-off relationship with this very show you're about to listen to. (Right... RIGHT?? YOU'RE GOING TO LISTEN TO IT, RIIIIIGHTTT??) You won't find expert advice here or perfectly scripted takeaways — just an honest look at what it tak...
Jul 1
17 min
Ep 20: Your Permission to Be Imperfect (And Start Building Anyway)
Send us Fan Mail In this episode: Rachael unpacks the "three P's" — how perfectionism shows up as armor (not excellence), why pivoting requires moving before you have it all figured out, and why clarity actually lives in conversation with other people, not in your own head. If you're simply looking for permission to go make moves, make sure you listen to the end... where Rachael hands out ALLLL the permission slips you could ever need to go forth and do the thing you want to do. Mentioned in...
Jun 24
22 min
Ep 19: The 3 Red Flags That Tell You It's Going to Be A Crappy Webinar
Send us Fan Mail Well, a few weeks ago I sat through what I thought was going to be a promising "training" and all it ended up being was 2 hours of my life that I never got back. I'm sick of people wasting their time with these kind of webinars so I thought I'd share the 3 red flags of a webinar so you can avoid wasting your life away like I did last Tuesday night. Do you agree with my red flags? Do you have more? Then join the discussion over at my community, Do What You Want. Need help wi...
Jun 10
17 min
Ep 18: How To Stop Overthinking and Follow Your Gut
Send us Fan Mail This is the episode where it all begins (again). I'm sharing the story behind a vision I had about a year ago — one that sent me on a wild 60-day challenge — and why I believe that little nagging voice in your head deserves your full attention. What's in this episode: Why I almost didn't restart this podcast (and what finally pushed me to do it anyway)The vision I had sitting in my car after a referral group meeting — and how I decided to actually follow it and make it come t...
Jun 3
17 min
Ep 17: Marketing, Messaging, & Mindset — What to expect for Season 2 of DWYW
Send us Fan Mail Hey there! Welcome back to the Do What You Want Podcast. I realize it's been a little while since I've uploaded an episode... and the reason for that is inside this episode! ---------------- Here are 3 ways you can work with me, Rachael, your host! 👉 Just need some freaking guidance and an action plan because you're sick of throwing spaghetti at the wall? Grab a BrAND Soundcheck. 👉 This package is for you if you're sick of using ChatGPT... and you sense your sales are...
May 11
8 min
Ep 16: How Karina Pontiles Uses Hypnosis to Help You Get Unstuck
Send us Fan Mail "Everyone thought I was crazy for walking away. But for the first time in my life, I wasn't abandoning myself." Oooh... powerful words! Do you ever feel like you're abandoning yourself so you can just... survive? Maybe you're barely surviving because you're not ABLE to truly be yourself. And if you could follow the path that is meant for you, it will help you break free. That's what this week's episode is all about, where Karina Pontiles shares her R.I.S.E. method with us and...
Jul 31, 2025
43 min
Ep 15: How To Make Selling Feel Less Icky with Jenn T. Peterson
Send us Fan Mail Sometimes, it's hard to know if fear is actually protecting you... or keeping you small. In this episode, I sit down with Jenn T. Peterson, an Equus coach, Shamanic Reiki Master, and former award-winning marketer who uses horses with her clients to help mirror their truth in ways that most humans can't. We talk about: How to decode false fear vs. real fear (and why you get stuck in the fake kind)What a horse can tell you about your marketing plan (yes, really)Why your body al...
Jul 16, 2025
1 hr 7 min
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