Send us Fan Mail  What We Talk About You've poured your heart into an offer. You know it's good. You launch it and then... nothing. Rachael sits down with offer expert Lori Young to talk about why killer offers flop (spoiler: usually not because the offer itself sucks) and what actually matters when you're designing something people want to buy.   Topics include: positioning, personality-driven branding, your core genius, contrarian POVs, and why you need a methodology to back up your authori...

Ep 24: You Don't Have To Do This Alone: Inside Rochester's Support Group for Women Business Owners

Season 2 of the "Do What You Want" podcast takes us beyond where Season 1 left us, where the host interviewed people who, at one point in their life said, “Ya know... I’m going to… do what I want” and then they went and… did what they want.&nbsp;But right now, the market feels... odd. Everyone wants to sell you their frameworks, trainings, systems, processes. Every other Instagram story is an ad to a webinar that will "unlock your secret to more clients" or "sell your digital products on autopilot."But will it? Or do we need something more?Or maybe all of these coaches &amp; personal brands are on to something, because the word "solopreneur" should have never existed in the first place and we're meant to be in community — to work together, share ideas, and exchange energy.In Season 2 of Do What You Want, Rachael explores what's really going on in the online marketing space right now, interviews experts to learn what's working for them in 2026, and ultimately — encourages you to do what you want.At the end of each episode, YOU get to decide what feels aligned and what doesn't. Take what you need and leave the rest. Listen to every episode or only listen to the ones where the title lights you up.Curious? Then give it a listen! New episodes of this new iteration are out in June 2026.