Shadow IT has been responsible for more enterprise SaaS deployments and workflow innovation that any growth strategy we've seen in the last 15 years. . And that 's all about to end. Today we sit down with Yasu Matsumoto, who stepped down as CEO of Raksul after leading them from founding to post-IPO success, to start Josys, a new startup helping enterprises put an end to shadow IT once and for all. Yasu explains why that the end of shadow IT is actually a good thing for everyone, why he decided to step down from his high-profile CEO role, and the future of SaaS sales and marketing. It's a great conversation, and I think you'll enjoy it.

For decades (centuries, really) lending in Japan has relied on personal guarantors and introductions rather than objective credit scoring. This startup is changing that.  Before starting Credit Engine, which provides credit scoring, automated approvals, and other services to mega-banks and other financial institutions,  Sei Uchiyama founded an online lending startup to ensure he understand this market from the bottom up.  Credit Engine currently automates everything from loan approvals to the collection of delinquent and non-performing loans, and its already starting to change finance in Japan.  Sei and I talk about the future of finance in Japan and the surprising way competition between FinTech startups and the banks is likely to play out. It's a great conversation, and I think you'll enjoy it.

The legal system is complex, hard to understand, expensive to navigate, and ripe for disruption. In the future, we will still need lawyers to help us understand the law, but it look like we are going to need far fewer of them than we have today. Nozo Tsunoda is an attorney who walked away from a promising legal career to start LegalOn, an AI startup focused on making the practice of law more efficient, transparent, and easy to navigate. We talk about why corporate legal departments are the early adopters, but why AI technology is forcing its way even into the most traditional law firms, and how it might someday be used by consumers as well. It's a great conversation, and I think you'll enjoy it.

Startups solve real problems. During the boom times, the media focuses on the multi-billion-dollar valuations and the mega-IPOs. But even in those times, founders are innovating in the background and using technology to just make the world a better place. Today we talk with Sun Xiaojun, who started BionicM in 2015 as a way to replace the limb that he lost when he was a child.  And since then, he has built the startup into much more. We talk about the challenges he had to overcome to bring innovative medical technology to market, why Japanese universities still struggle to productize their impressive deep-tech,  and why the world has been thinking about prosthetic limbs all wrong for thousands of years. It's a great conversation, and I think you'll enjoy it. Show Notes Why powered prosthetics are a game-changer The challenges of being your own first beta-tester How coming to Japan changed Sunny's life How prosthetics are fitted and sold Go to market strategy and discovering the true customer Total addressable market size User feedback, human variation,  and future changes How people are using the bionic leg as a fashion statement How Japanese professors make product development difficult Why it is often so hard for Japanese startups to sell to Japanese consumers Links from the Founders Everything you wanted to know BionicM Follow Sunny on Twitter @Bio_Leg Friend him on Facebook Connect with him on LinkedIn A great article about BionicM Transcript Welcome to Disrupting Japan. Straight Talk from Japan's most successful entrepreneurs. I'm Tim Romero and thanks for joining me. Today we're going to talk about bionic legs, the real deal, a battery powered below the knee powered prosthetic leg that is already being used by amputees all over the world, and it looks pretty good too. We're going to sit down with Xiaojun Sun or Sunny, as he likes to be called. The founder, and CEO of BionicM who lost his leg when he was nine and spent the next 15 years determined to do something about that, and he did. BionicM is a Japanese startup creating artificial limbs that are not just functional or practical or good enough, but are different and innovative and well, to be honest, kind of cool. We're going to talk a lot about Sunny's journey and the BionicM prosthetic leg, but we also talk about why it's easier to launch this kind of product in America, despite the stricter certification requirements. The challenges in figuring out who the actual customers for artificial limbs really are and why Japanese universities have so much trouble getting their deep tech startups out of the labs and into the market. But, you know, Sunny tells that story much better than I can. So, let's get right to the interview. Interview Tim: We're sitting here with Sunny Xoajun, the founder and CEO of BionicM who makes a robotic prosthetic leg, and thanks for sitting down with us. Sunny: Ah, thank you. I'm very glad to be here. Tim: So, I've given a brief description of what you do, but I'm sure you can explain what BionicM does much better than I can. So, what does BionicM do? Sunny: Yeah, we are a startup company, spin of the Tokyo University. We are building a powered prosthetic leg to have the handicap improve their mobility. Tim: Why is the powered prosthetic leg important? What's the important part of having the active? Sunny: Currently, most of the prosthetic is unpowered. We're developing something different from the current products which has a power to have user walk more easily. Perhaps do something which they couldn't do with current products.

Some things are supposed to be only whispered about in Japan. But startups are about breaking taboos and pushing boundaries, and making the world a bit better when they do it. Today's we sit down with Animi Sugimoto of Fermata, and we talk about how quickly and radically the FemTech movement is changing Japan's conversations, attitudes, and even public policy around women's health. It turns out things are both much worse and much better than you probably imagine. It's a great conversation, and I think you'll enjoy it.

Graffiti is impermanent. Normally, thats a good thing, but as the global art world has begun to recognize graffiti and street art as a legitimate art form, the short-term and public nature of street art has presented challenges around sales and ownership. The team at Totomo has found a solution. They have been working with street artists around the world and galleries across Tokyo to create a platform to prove digital ownership of street art. We talk about the challenges of bringing digital tools and provenance into the spray-can world of street art, why this international team decided to launch in Japan first, and how to take advantage of the new startup support programs offered by the Shibuya government. It's a great conversation, and I think you'll enjoy it.

Not many startups land their tech on the moon. Dymon has designed an autonomous lunar rover that will land near the lunar south pole later this year as part of NASA's Artemis program. Today, we sit down and talk with founder Shin Nakajima who explains what it takes for a startup to become part of a NASA mission, the role YouTube had to play, what startups can contribute to space exploration, and how NASA and JAXA are changing to be more startup-friendly. It's a great conversation, and I think you'll enjoy it.

There is a lot of hate directed at Japanese UI design. To Western eyes, it's just too busy, too dense, too confusing, too outdated, and just plain wrong. And sometimes that's true, but usually there are very good, and highly profitable, reasons Japanese websites and Japanese software looks the way it does. Today I sit down and talk (and argue a bit) with Brandon Hill about how Japanese design got this way, and the new direction it's currently heading. It's an amazing conversation, and I think you'll enjoy it.

Sometimes it seems like Japan is almost invisible in global e-commerce. Despite a dynamic domestic e-commerce market and a long tradition of global exports, Japan just  doesn't seem that interested in selling to the outside world. But things are changing, and Kazuyoshi Nakazato of Zig Zag is working to make sure they change even faster. We talk about why Japan is unrepresented in global e-commerce, why that's changing, some things you should never try to sell online. It's a great conversation, and I think you'll enjoy it.

This is our 200th episode, so I wanted to do something special. Everyone loves to complain about the poor quality of Japanese software, but today I’m going to explain exactly what went wrong.  You'll get the whole story, and I'll also pinpoint the specific moment Japan lost its way. By the end, I think you'll have a new perspective on Japanese software and understand why everything might be about to change. You see, the story of Japanese software is not really the story of software. It's the story of Japanese innovation itself. Intro Welcome to Disrupting Japan, straight talk from Japan’s most successful entrepreneurs. I’m Tim Romero and thanks for listening Shakespeare only wrote 37 plays, Orson Wells only made 64 films, Mozart wrote 41 symphonies, but Disrupting Japan? Well, as of today, Disrupting Japan has 200 episodes. So, what to talk about on this special occasion? Well, I’ll be giving an in-depth answer to the one question I get asked most about Japanese software and Japanese software startups. This is a piece I’ve been working on (on and off) for over three years. I know that seems like a long time, but a lot of my solo podcasts come together like that. I know what I want to say, and will let it will bounce around in my head for months or years before I figure out how to turn it into an interesting story that you will find worth listening to. Some ideas are too short to develop into full-length shows, some I end up talking myself out of before a finish, and some -- like this one -- just take me a long time to craft in a way that I’m happy putting it out into the world. I have about 30 of these article in progress, and that’s far more than I’ll ever develop into podcasts. I’ve been thinking of starting a Substack newsletter to publish some of these in a much shorter form. Let me know what you think. Is that a good idea? Anyway, on our 200th episode, I want to thank you for listening, and making this show possible. I realize that “thank you the listener” has become cliche in and podcasting, but I don’t know what other words to use here. I feel incredibly honored to be able to sit down and have these deep conversions with some of the most creative and visionary people in Japan, and to have thousands of people around the world care enough about my thoughts and options to listen, and to get in touch, and to tell people about it. So thank you for listening,  and thank you for coming on this journey with me. Let see where it takes us. And now, on with the show!   The Elephant in the Room Japanese software has problems.  By international standards, it’s just embarrassingly bad. We all know this, but what’s interesting is that there are perfectly rational, if somewhat frustrating, reasons that things turned out this way. Today I’m going to lay it all that out for you in a way that will help you understand how we got here, and show you why I am optimistic about the future. And no, this is not going to be just another rant about all the things I dislike about Japanese software. I am not going to waste your time or mine cataloging and complaining about the many, many bad practices, user-hostile design decisions, mind-boggling complex workflows, and poor development process that afflict Japanese software. If you want details and debate about exactly how Japanese software falls short, or if you just in the mood for some good old-fashioned venting about being forced to use it, check out Reddit or maybe Hacker News. This topic comes up pretty often there. No, for the sake of this podcast I’m going to assume that we are all in agreement that on average, Japanese software. is just … awful. That way we can spend our time talking about something far more interesting. We are going to walk though the economic events and the politic...