Want to know what journalists actually think about your pitches? Spoiler: 72% say fewer than a quarter of what lands in their inbox is relevant to them. Cision surveyed 1,800+ journalists and the results are worth your attention. I break down the key takeaways from their 2026 State of the Media report and share what I'm seeing play out in real life.

A niche regulation. Thousands of public comments. One skeptical editor. In this solo episode, Britt walks through a real campaign where AI did the heavy lifting by making sense of a mountain of public record data fast enough to matter. She breaks down the strategy, the journalist response, and what it actually means to use AI well in PR.

Barron's recently found one sentence construction showing up across thousands of corporate documents, earnings calls, and press releases and it is a phrase that barely existed two years ago. It's called the Great Flattening, and PR pitches are not immune. In this solo episode, Britt breaks down why AI-assisted pitches are increasingly blending together and introduces the POINT Check, a five-question framework you can run any pitch through before you hit send.

In this episode, I’m joined by freelance journalist Kris Ann Valdez to talk about what it actually looks like to source experts through Qwoted.We get into the volume of pitches journalists receive, why even strong responses don’t always make it into a story, and how Kris Ann decides who to work with when she has multiple good options.She also shares how a source she didn’t use for one article ended up being the perfect fit for another, which is a good reminder that silence doesn’t always mean your pitch missed.

In this episode, I’m joined by Emma Thumann, a reporter at Campaign US covering the agency world. We break down what actually makes a story worth covering, from the pitch that caught her attention to why it turned into a follow-up piece a year later.We also get into what helps (and hurts) your chances in a crowded inbox, how to stay relevant to a journalist over time, and the small details that can make their job easier.

If “spray and pray” doesn’t work, what do we do instead?In Part Two, Vince Nero and I get into what more intentional outreach actually looks like, from understanding how journalists work to rethinking what a “win” really is.

It’s never been easier to send more emails, but that doesn’t mean it works.In this episode, Vince Nero, Director of Content Marketing at BuzzStream, shares what millions of outreach emails reveal about what’s actually driving results in PR today.

When a sabbatical pitch wasn’t landing, Shara Seigel didn’t scrap it. She parked it.In this episode, Shara, VP of Media Strategy at Mission North, shares how one reporter conversation helped her pivot the angle into a timely, relatable story about using AI to ease the “post-PTO scaries.” We break down how she reframed the hook, packaged multiple client perspectives without offering an exclusive, and turned rejection into meaningful coverage.If you’ve ever wondered whether to let a quiet pitch go or keep pushing, this episode is your reminder that rejection can be redirection.

In this episode of Digital PR Explained, Britt Klontz sits down with Luz Corona, U.S. Editor of Campaign, to talk about how editorial podcasts really come together. Luz shares what influences guest selection for Campaign Chemistry, why most great episodes start as editorial conversations (not pitches), and what PRs should keep in mind when pitching podcast guests. It’s a candid look at timing, relationships, and what makes a conversation worth booking.

The pitch emails discussed in this episode are included in the show notes and available to read as you listen.In this conversation, Britt speaks with freelance writer and editor Daria Smith about how a press trip pitch has evolved over time. They unpack what stood out in the initial outreach, why an exclusive angle didn’t move forward, and how a reframed pitch ultimately became a published story in a top-tier lifestyle publication.