Digital PR Explained
Digital PR Explained
Britt Klontz
The POINT Check: How to Stop Pitching Like a Bot
14 minutes Posted Apr 30, 2026 at 7:26 am.
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Show notes

Barron's recently found one sentence construction showing up across thousands of corporate documents, earnings calls, and press releases and it is a phrase that barely existed two years ago. It's called the Great Flattening, and PR pitches are not immune. In this solo episode, Britt breaks down why AI-assisted pitches are increasingly blending together and introduces the POINT Check, a five-question framework you can run any pitch through before you hit send.