Sarah speaks to Shawn Goodin, the Global Director of Marketing for Technology and Analytics at Silicon Valley Bank. Shawn explains how his job is focused on founders getting what they need from a banking organization. He also discusses the role that data and analytics play in the world of marketing.

"Leveraging Social Media: Customers are Consumers" with Sal Shaikh

The Digital Marketing Master podcast is a series of conversations with leaders throughout the digital marketing space, from the trenches and across a variety of industries.