Digital Marketing Master
Digital Marketing Master
Whiteboard Geeks
"Selling Software: Using Storytelling to Convey Product Values" with Jeff Harrell
13 minutes Posted Nov 11, 2022 at 6:55 pm.
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Show notes
Sarah sits down with Jeff Harrell, Director of Content Marketing at Tyler Technologies. Jeff discusses the development of his young marketing team, and the importance of using storytelling tools in order to communicate the complex software solutions they offer to governments, courts, school systems and more.