
Join Abby Martinez in an insightful conversation with Craig Moore, Director of Marketing and Branding for Credit Acceptance, as he shares his unique journey from law school to the world of digital marketing. Discover how Craig's legal background intersects with marketing innovation, shaping his role as a valuable bridge between the legal and marketing teams. Gain valuable insights into the evolving landscape of social media, digital marketing, and the critical role legal experts play in ensuring compliance and trust.
Jan 8, 2024
23 min

Join host Abby Martinez in an enlightening conversation with Janet Monkres, Marketing and Sales Director for Senior Living Community, on the Digital Marketing Master podcast. Janet shares her remarkable journey from graduating with an undergraduate degree in architecture to working with major retailers like Target and Louis Vuitton. Discover how her path led her to the world of senior living communities, where she now applies her marketing expertise. Gain insights into the importance of connecting with the senior audience and using technology to enhance their lives. This episode is filled with stories of passion, adaptation, and the impactful intersection of design and marketing.
Jan 3, 2024
19 min

Join host Abby Martinez in an inspiring conversation with Sheena Hakimian, Director of Digital Marketing for Condé Nast on the Digital Marketing Master podcast. Sheena shares her incredible journey from college to a decade at Condé Nast, discussing the power of manifesting dreams, building confidence, and finding meaning in both work and life. Gain insights into digital consumer marketing strategies and learn how confidence plays a pivotal role in achieving professional and personal goals.For more from Sheena you can access her newsletter, "One Step Closer" here: https://www.sheenahakimian.com/newsletter
Jan 1, 2024
34 min

Join Abby Martinez in her conversation with Priya Bajaj, Head of Industry for Media and Entertainment at Google. Discover Priya's unique journey from a computer science engineer to a seasoned marketer, exploring the intersection of technology and storytelling. Dive into the challenges and opportunities of data-driven marketing, and gain valuable insights on building meaningful connections in diverse markets. Whether you're a seasoned marketer or just starting, this episode provides a fresh perspective on the evolving landscape of digital marketing.
Dec 27, 2023
26 min

Join Abby Martinez in a dynamic conversation with Dan Drucker, VP of National Sales for Canon and a seasoned professional in sales and marketing. Discover the transformative journey from separate departments to a unified force, breaking down the barriers between sales and marketing. Learn how this collaboration has resulted in increased lead quantity and quality, and explore the challenges faced during this integration. Dan shares insights on adapting marketing strategies during the pandemic, the impact of technology saturation, and the game-changing role of video in driving engagement. Tune in to gain valuable perspectives on aligning sales and marketing for success in the ever-evolving digital landscape.
Dec 25, 2023
25 min

Join host Abby Martinez in a captivating episode of Digital Marketing Master as she sits down with Jaclyn Wyatt, Head of Digital Marketing at Samsung Electronics America. Jaclyn shares her incredible journey, from training horses to leading digital marketing initiatives for one of the world's tech giants. Learn about the dynamic world of digital marketing, the challenges faced, and the importance of embracing change. Discover the art of storytelling and how Jaclyn navigates the ever-evolving landscape of technology and human connection. Don't miss this insightful episode filled with anecdotes and wisdom.
Dec 20, 2023
25 min

Join host Abby Martinez in a captivating conversation with Lindsey Levich, Senior Director for Sales at Bounteous, as they delve into Lindsey's extraordinary career journey in the digital marketing realm. From her beginnings at a nonprofit to her role as a senior director, Lindsey shares insights into the dynamic and ever-changing landscape of marketing and sales. Discover how Lindsey seamlessly transitioned from creative writing to analytics, emphasizing the importance of adapting to industry changes and embracing new challenges. Gain valuable perspectives on the intersection of sales and marketing, the evolving role of technology, and the significance of defining and measuring key performance indicators (KPIs) for a successful marketing strategy.
Dec 18, 2023
27 min

Join host Abby Martinez in a captivating conversation with Kate Bitely, the Marketing Director at Agile Defense, on the latest episode of Digital Marketing Master. Discover Kate's unexpected journey into marketing, her pivotal career choices, and how she leads marketing efforts for a mid-size tech firm in the government consulting space. Gain valuable insights into the dynamic world of marketing, the power of storytelling, and the importance of embracing change. Tune in for an episode packed with wisdom and inspiration!
Dec 13, 2023
24 min

Join Abby Martinez, host of Digital Marketing Master, in an insightful conversation with Grace Garcia, Head of Performance Marketing for Fossil Group. Explore Grace's unique journey from journalism to the dynamic world of digital marketing. Delve into the art of storytelling in marketing, uncovering the secrets to connecting with audiences. Gain valuable insights into performance marketing strategies, understanding customer behavior, and meeting the challenges of marketing across generations.
Dec 11, 2023
25 min

Join Abby Martinez, the host of Digital Marketing Master, in an insightful conversation with Ericka Kurtz, Vice President of Digital Marketing at WEX. Discover Ericka's fascinating journey from a computer programmer to a digital marketing leader. Learn more about the challenges and strategies of B2B marketing, the power of social listening in uncertain times, and the importance of diversity and inclusion in shaping impactful campaigns.
Dec 6, 2023
27 min
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