In episode 3 of Digital and Dirt’s season 2, host Ian Dallimore speaks with Amanda Dorenberg, President at COMMB.  Amanda begins by reviewing her introduction to the OOH industry as a model and shares with Ian how an unexpected health incident changed her perspective on life. They then take a look at how Amanda's future-focused mindset has helped her drive growth across all Industries she's been a part of.  Lastly, Amanda and Ian discuss her time at COMMB and how the OOH landscape in Canada compares to the US. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.comIntro to OOH/Modeling Career: 0:54 - 3:52Arteriovenous Malformation: 3:53 - 7:16Changed Life Perspective: 7:17 - 10:30Career Breakdown: 10:40 - 17:18Who is COMMB: 17:24 - 19:50OOH in CAN vs USA: 19:51 - 23:52Handling challenges in OOH: 23:53 - 32:04Looking to the Future: 32:05 - 34:30

In episode 2 of Digital and Dirt’s season 2, host Ian Dallimore sits down with Rick Robinson, Chief Creative Officer in Residence at OAAA.  Rick explains how the Out of Home (OOH) advertising industry provided a career opportunity to use his business skills along with his love for creativity. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.comEarly Career: 1:10-7:43Sculpting:7:46-11:33Educating the creative world: 16:18-25:34Approach to always saying yes: 27:55 - 29:25Evolution of the OOH space: 30:00-35:40Using data to make informed creative decisions: 35:41-38:01OOH screens make a community: 38:36 -46:33Digital age and the future of "community": 47:55- 49:52

Wonder what all of the LOVE billboards are about? Listen to this extra special bonus episode to hear directly from the man responsible for them! Learn more by visiting programmatic.lamar.com!

In the opening episode of Digital and Dirt’s season 2, host Ian Dallimore welcomes Sean Reilly, President & CEO of Lamar Advertising, to discuss his achievement-packed career and the success of Lamar from past to present. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.comCareer Timeline: 0.55-8:06What makes Lamar Special: 8:07-20:05The Importance of Family: 20:09-24:12Persevering during COVID-19: 24:28-29:30The Golden Age of Advertising: 29:30-33:10What's Next?: 33:35-37:52

Thank you for listening to the integral season of  "Digital & Dirt" – Lamar’s podcast focusing on Out of Home and innovation. As season 1 comes to a close, host Ian Dallimore recaps the amazing guests and some popular topics. See you next season! Learn more about Lamar Advertising at lamar.com

In the final episode of season 1, host Ian Dallimore speaks with John Miller, EVP of Sales & Marketing at Lamar. They begin by discussing their values of leadership in the office and outside. John and Ian then dive into the 4 pillars of success – predict, pivot, adapt & change. They review each pillar in depth and provide insights from their unique experiences. Values of leadership: 0:00-118:22Predict: 18:23-24:22Pivot: 24:23-31:17Adapt: 31:20-36:47Change: 36:52-43:26

Happy Holidays from the Lamar programmatic team to you! Listen as the team wraps up 2021 with some holiday cheer. To everyone who has worked with the team and supported this podcast - thank you from the bottom of our hearts for making this year a great one! We can't wait to see what 2022 will bring.- Ian, Shirley & Claire

In this episode of Digital & Dirt, host Ian Dallimore speaks with Barry Frey, President & CEO of DPAA. They start by diving into Barry’s career beginning with his earliest advertising days hanging posters in college. Barry discusses his time working for Ted Turner and David Stern and elaborates on his international TV experience while reflecting on how he has remained on the forefront of change and innovation. Ian and Barry talk about the internal and external challenges of implementing new ideas and the evolution of change. They then examine the importance of being a good human and how it is beneficial in business. Lastly, Barry provides his insights on authenticity and meaningful relationships.

In this episode of Digital & Dirt, host Ian Dallimore speaks with Anna Bager, President & CEO of OAAA. They start by reviewing Anna’s career path leading to the OAAA and how it gave her unique insights into the needs of the OOH industry. Anna and Ian then move on to discuss the strengths of OOH and the benefits of adding it to campaigns. They then take a deep look at how Apple’s newest privacy update is affecting online ads and benefiting OOH. Lastly, they discuss the future of OOH and potential opportunities. Career path: 2:53-7:32OAAA: 7:42- 10:50The importance of OOH: 10:50-21:15Apple's privacy update: 21:53-35:17The future of OOH: 35:17-42:05

In this episode of Digital & Dirt, host Ian Dallimore speaks with Roey Franco, VP of Product & Innovation at Xaxis, about the metaverse and how it pertains to advertising. They begin by discussing Roey’s tech-focused and forward-thinking career. Roey and Ian then dive into all things metaverse, from the newest platforms to crypto currency transactions. Roey provides insights on the challenges and unique experiences the metaverse provides to brands and consumers. Lastly, they discuss what advertising currently looks like in the metaverse and the many possibilities for the future. Roey's career: 1:20-7:18What is the Metaverse: 8:09-10:36All things Metaverse: 10:55-26:24Advertising in the Metaverse: 26:45-43:41