Show notes
In episode 2 of Digital and Dirt’s season 2, host Ian Dallimore sits down with Rick Robinson, Chief Creative Officer in Residence at OAAA. Rick explains how the Out of Home (OOH) advertising industry provided a career opportunity to use his business skills along with his love for creativity. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.comEarly Career: 1:10-7:43Sculpting:7:46-11:33Educating the creative world: 16:18-25:34Approach to always saying yes: 27:55 - 29:25Evolution of the OOH space: 30:00-35:40Using data to make informed creative decisions: 35:41-38:01OOH screens make a community: 38:36 -46:33Digital age and the future of "community": 47:55- 49:52