In Part 2 of this episode, we ask John questions from our audience about their pain points in the product development process. Questions like: When designing, should you put the customer or the end user first? How do you convince your leadership of the validity of a polarizing design. How do you transfer this product development process to the world of startups? Hear his thoughts on these topics and more.

Or click here to listen to part 1 of this episode, "Defending Polarizing Designs, Defining Visual Brand Language".