How do you define a visual brand language for your product line that resonates with your target users while communicating the uniqueness of your brand? How do you defend a polarizing design to your executives that you know is answering your users&apos; needs?John Cunningham, CEO of Ox Tools America, answers these questions and more as he shares his product development process that created their latest tape measure designed specifically for their target segment of contractors. <a href='https://www.buzzsprout.com/1833328/9084651'>We continue our talk with John in Part 2 of this episode. </a> Intro track: Run Toward the Mountains - Ian Ethan Case

Part 2: Questions for John

Interviews, expert opinions, case studies, and inspiration on the art and science of physical product design. Produced by one of America’s longest-standing design studios, Different By Design takes you deep into the world of human-centered product innovation and everything it takes to create market-winning products. From industrial design, to engineering, innovation strategy, design research, prototyping and more, discover the arc of product innovation and creation that transcends mere functionality to then be a driver of business growth and an exceptional means of beauty and good in people’s lives. // Produced by Sundberg-Ferar Product Innovation Studio in Detroit, Michigan. // Got a design project you want to talk to us about?? Drop us a note: hello@sundbergferar.com