An interview with Brad Winstead, CEO of Casa de Montecristo, Inc. Brad's two-decades long career in the tobacco industry began in retail and since then he's dealt with sales, marketing and finally made his way back to retail as the CEO of the franchise, Casa de Montecristo, which has locations across the U.S. Brad shares his experience with improving the in-store experience for consumers and how retailers can better prepare themselves for future disruptions caused by COVID-19 and other unexpected events.