An interview with Joshua Habursky, Director of Federal Affairs for the Premium Cigar Association (PCA). Joshua talks about Substantial Equivalence (SE), a part of the U.S. Food and Drug Administration's compliance for premium cigar and other tobacco products. While discussing SE's overall impact on the industry and new and existing products, Joshua also touches on advocacy and how retailers, manufacturers and consumers can band together to bring about positive change for the premium cigar industry in the U.S.