An interview with Shiah Goldberg, general manager at Casa de Montecristo by Prime Cigar & Whiskey Bar. Shiah shares how he first got into cigars and the hospitality industry. Shiah talks about the unique setup of his business, which is both a spirits bar and cigar lounge, and it's eclectic customer mix of tourists and Miami locals. Shiah also shares his hopes for other retailers coming out of the COVID-19 pandemic.