I am currently learning about the Liquidator Offer by Frank Kern. It describes how you can convince people with simple information that you can actually help them.  Do you want to know why it works?  Do you want to know what works?  It's very simple!  As a rule, one cannot imagine that it is possible to win paying new customers with information that is generally available!  After all, pretty much any information on the internet is now available for free, isn't it?  The crucial difference, however, is that you need to process certain information in a certain way and may be dependent on that being delivered in a specific way.  Just think of it as learning to write.  The information about what an A or a W looks like won't help you much without context, will it?  Because only when you know all the letters and how to put them together can you create a meaningful text from them. Let's take the following information for example: It is possible to get a top position on YouTube today with a live event that will take place in the future without having to record a video!  We have already roughly described this in one of the last videos here.  This is information, but what does it mean for you?  Without personal context, this pure information is worthless to you, right? Here comes the context: You can use it to find out which topics you could easily position yourself for in YouTube!  In plain language, this means that you can choose a topic and then try out in five minutes whether it is worth making a corresponding video for it.  But even now that we have explained this to you, there is still the question of whether you are interested in it at all or what it should tell you, right?  Let's take a concrete example.  A few years ago, neither my wife nor I could imagine that it would be possible to make enough money selling courses on the internet.  All the offers we saw sounded like fairy tales to us!  Classic cases are offers from people with bundles of money in their hands who want to make you believe that you can earn 10,000 € every day with half an hour's work. Besides, we had no idea how to find a subject with which it might actually be possible to earn money.  But here in Germany there is a physiotherapist called Liebscher-Bracht who earns a lot of money on the internet with additional articles to his free videos, for example he sells his own book or fitness accessories. The problem was that we didn't have any experience in this kind of subject area and also thought that no one would listen to us anyway.  In fact, it is not that difficult to find paying customers via the internet if you can guarantee three simple things.  First, you can help people save time!  A classic example of this is book summaries. Or a voice recognition solution without having to type a word. See Amazon's Alexa! Secondly, you can help people save money! A classic example of this is price comparison portals.  Third: You can help people save effort. The best example of this would be delivery services.  If you are able to do all three things, then you have a great offer.  A great example here is the delivery service Domino's Pizza, which uses the following advertising slogan: Hot, fresh pizza in under 30 minutes or it's free! And if you are able to save your customers time, money and effort, then you have all three important components that facilitate the purchase decision.  After learning this principle, it was clear to me that I wanted to offer programming courses on automated trading.  Firstly, I wanted to learn programming myself.  Secondly, I knew that I had a problem with this, because there were no corresponding offers that could have been used in the time available to me.  And thirdly, I wanted to make the whole thing easier for people to save them effort.  That's how we came up with the positioning of offering programming courses for simple automatic trading.   Of course, there are a few more important criteria that we will go into separately in the Premium Course.  But now that you understand the basic principle, it probably won't be too difficult for you to find something in your field that meets these criteria, will it?  And you can even test in YouTube beforehand, without recording a video, whether you can position yourself in front with a live event for it.  With only 5 minutes of effort!