Values-First Marketing
Values-First Marketing
Megan Kachigan
How Tripwire Funnels Retain Clients Longer with Destini Copp
31 minutes Posted Apr 7, 2026 at 9:00 am.
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The funnels that are converting consistently are the ones that are thinking in terms of their ecosystem, not just one single funnel. I've seen many smart business owners pour energy into single-funnel strategies—landing page, launch sequence, wait for conversions—only to hit a ceiling. The funnel would work for a time, then the momentum would fade. New customers came, but they rarely came back. Revenue felt inconsistent. Destini Copp demonstrates a different way. Instead of pushing more...