Values-First Marketing
Values-First Marketing
Megan Kachigan
You didn’t start your business to become a full-time marketer—but here you are, juggling content, launches, and visibility on top of everything else. If you're exhausted by marketing formulas that feel pushy or misaligned, this podcast is your permission slip to do it differently. Values-First Marketing is a strategic approach that centers your beliefs, mission, and principles—so your message feels true to you and resonates deeply with the people who already believe what you believe. You won’t need to convince or perform. You’ll build trust, loyalty, and long-term client retention with effective messaging that feels natural and aligned. This show is here to help you clarify your thought leadership, simplify your marketing, and stay fully in your zone of genius—so sales become a natural result.
How Strong Women Lead Differently with Relle Dixon
As a high-achieving woman, you probably don't need more discipline. In this episode, Relle Dixon explains how better nutrition will build your leadership, your voice, and your authority. Your body is your greatest business asset. But here's what I hear from so many established founders, podcasters, speakers, and authors in my world: I'm doing everything right, but I'm running on empty. In our conversation, we go beyond the surface-level habits and explore the deeper layer: how your rela...
Jun 30
26 min
Kit's Email Marketing Product Update 2026 (What You Need To Know)
Ever sent an email blast to your entire list and wondered who actually reads it? If you’re trying to make your email marketing actually work, Kit just released an exceptional update: real subscriber intelligence. The new features they just launched make it so easy to both increase buyers on your email list AND love your audience well. The problem with most marketing funnels is that you don't know who your high-value subscribers are until the end of the funnel. Kit's CEO, Nathan Barry, framed ...
Jun 22
19 min
3 Website Copywriting Changes I Made for Google Algorithm 2026
Google recently announced its 2026 algorithm updates at I/O in May 2026, and that made me stop and ask: Is my website actually built for how people are going to find me now? And how can I incorporate this for website copywriting for my clients? Google just fundamentally shifted how people discover businesses online. Information agents are scanning the web 24/7. Agentic booking is expanding to pull real-time pricing and availability. Conversational search is remembering context and surfacing d...
Jun 2
29 min
Top 3 Takeaways From My 3-Day Solo Retreat
LINKS MENTIONED: - Rest Is The New Revenue For High-Achieving Women with Dr Shamieka Dean - How To Relax Without Reducing Rest to Productivity CONNECT WITH MEGAN: Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.com LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/ Threads → https://www.threads.net/@megankachigan Instagram → https://www.instagram.com/megankachigan/ Let's stay connected! Get exclusive behind-the-scenes access and a ...
May 26
10 min
How a Conversion Copywriter Captures Your Authentic Brand Voice
If you're a coach, health practitioner, podcaster, or service provider looking to hire a copywriter, you've likely asked yourself one critical question: How can a conversion copywriter capture my authentic voice when they're not me? This is the right question to ask because it means you genuinely care about authenticity. Many heart-centered entrepreneurs worry that hiring a conversion copywriter means outsourcing their voice. You don’t want to trade your unique perspective, your actual ...
May 19
22 min
How To Know If Your Conversion Copywriter Is Actually Good
Should a good copywriter make you rich? If you've ever wondered whether your copywriter is actually good, this episode gives you permission to stop measuring by the wrong metrics. I had such an interesting conversation in a Voxer chat that I knew I had to bring it to the podcast: "Should I evaluate how good a conversion copywriter is by how much revenue they generate?" This got me thinking about everything I've learned and experienced over the last seven years as a DFY conversion copywriter....
May 5
35 min
The 3 Questions I Ask Before Fixing Your Email Marketing Strategy
What is your email data actually telling you? It's probably not "write better subject lines." A recent client consultation turned into a masterclass on what really kills email open rates. One company watched their performance crash from 30% to 15%...and the answer wasn't hiding in the copywriting. In this episode, I'm taking you behind the scenes of a real email diagnosis and showing you the three strategic questions that separate a real marketing solution from a surface-level band-aid....
Apr 22
16 min
The SEO Content Marketing Strategy That's Working Now with Laura Jawad
Most experts don't realize their website is speaking a completely different language than their potential clients are searching for. 😮 The solution is usually pretty simple… …but it’s easy to miss this entirely because you’re too close to your own work. You know exactly what you do. You understand your transformations inside and out. But your potential clients are searching using very different words. If your website isn't speaking their language, you're invisible to ...
Apr 15
39 min
How Tripwire Funnels Retain Clients Longer with Destini Copp
The funnels that are converting consistently are the ones that are thinking in terms of their ecosystem, not just one single funnel. I've seen many smart business owners pour energy into single-funnel strategies—landing page, launch sequence, wait for conversions—only to hit a ceiling. The funnel would work for a time, then the momentum would fade. New customers came, but they rarely came back. Revenue felt inconsistent. Destini Copp demonstrates a different way. Instead of pushing more...
Apr 7
31 min
Your Book As A Long-Term Marketing Strategy with Holly Ostrout
Most entrepreneurs think about their business book the wrong way. They count royalties, obsess over Amazon rankings, and then watch the book disappear from their marketing strategy the moment the launch hype fades. When you're a business owner or a speaker, you're not writing a book to sell books. You're writing a book to build a long-term marketing asset—one that generates clients, visibility, and authority for 5 to 10 YEARS (not just 5 to 10 weeks). In this episode, I'm talking with book st...
Mar 31
24 min
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