Most entrepreneurs think about their business book the wrong way. They count royalties, obsess over Amazon rankings, and then watch the book disappear from their marketing strategy the moment the launch hype fades. When you're a business owner or a speaker, you're not writing a book to sell books. You're writing a book to build a long-term marketing asset—one that generates clients, visibility, and authority for 5 to 10 YEARS (not just 5 to 10 weeks). In this episode, I'm talking with book st...